After Dropping ‘Honest’ from Its Equity Cream, HUL Seeks ‘Glow & Pretty’ Trademark Registration
‘Glow & Pretty’ would possibly quickly greet you from the cabinets with Hindustan Unilever in search of trademark registration for the brand new identify because the FMCG main has determined to drop the phrase ‘Honest’ from its standard equity cream ‘Honest & Pretty’.
Whereas, HUL, a subsidiary of British-Dutch multinational firm Unilever PLC, didn’t disclose the brand new identify for its “Honest & Pretty”, the corporate had approached the Controller Common of Patent Design and Trademark to get the identify ‘Glow & Pretty’ registered on June 17, 2020.
In keeping with the portal ipindiaonline.gov.in, the corporate’s utility has been despatched for ‘Vienna Codification’.
As soon as an utility is submitted earlier than the trademark registry, it’s despatched for inspection executed at varied levels and figurative parts as a emblem are despatched for a trademark search to examine for its distinctiveness, as per Vienna Settlement.
When contacted for feedback, a HUL spokesman mentioned trademark safety is a crucial side for any model and on this case, the corporate has utilized for a number of emblems in 2018.
“A few of them have acquired registration, whereas some purposes are pending. We might select to register different model names too. We need to handle the disclosing of the brand new model identify rigorously as a result of we need to guarantee that the market isn’t crammed with counterfeit merchandise which can be unsafe. We won’t be able to substantiate what the brand new identify can be,” the spokesperson mentioned.
HUL had earlier additionally utilized below the identical trademark identify “Glow & Pretty” on September 7, 2018. It was, nevertheless, rejected.
For the ‘items and repair description’ in its newest utility, HUL said that the supposed use for “Glow & Pretty” would come with soaps, oils, lotions, lotions, magnificence masks, facial packs and many others.
It might additionally cowl skincare preparations, shaving preparations, pre-shave and aftershave preparations, cologne, depilatory preparations, sun-tanning and solar safety preparations.
Earlier within the day, HUL introduced that it will take away the phrase “Honest” from its standard skincare model “Honest & Pretty”, as a part of a worldwide rebranding train by its dad or mum Unilever.
Whereas the transfer has come at a time when there are rising voices in opposition to racial stereotyping, the corporate insisted that its step has bought nothing to do with the present anti-racism actions within the West, saying it has been engaged on the evolution of the Rs 2000-crore model for a few years.
HUL mentioned its different skincare portfolio can even undertake a brand new holistic imaginative and prescient in the direction of the sweetness that cares for everybody and celebrates all pores and skin colors.
This follows Unilever’s coverage for all its magnificence and private care manufacturers, which is able to evolve “to a extra inclusive imaginative and prescient of magnificence that celebrates and cares for all pores and skin tones, and now not makes use of the phrases ‘white/whitening’, ‘mild/lightening or truthful/equity.”