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FP TrendingMar 26, 2021 17:44:00 IST
On Thursday, 25 March, Snap Inc. introduced the launch of its first unique collection within the nation, named ‘Cellphone Swap India’. The 12-episode collection, which premieres on Snapchat on Saturday, 27 March, has been filmed in Mumbai, Maharashtra.
In accordance to the press launch, Cellphone Swap has been a long-standing Snap unique within the US. The collection is presently in its twelfth season within the nation, and as many as 69 million viewers within the US have watched it on Snapchat’s Uncover web page. The fundamental format of the present entails having two strangers on a date swap their telephones, permitting them to undergo one another’s content material.
A one-minute-long promo of Cellphone Swap India has been launched by Snapchat on its YouTube channel. It exhibits numerous individuals on a date, assembly for the primary time. A number of seconds into the promo, the individuals within the actuality present are requested to commerce their telephones and that’s once they uncover new details about one another. After the telephone swap, they’re requested to determine if they want to go on a second date.
The Indian version of Cellphone Swap has been produced by Colosceum Media in partnership with Crew Whistle. The language of the present is a mix of Hindi and English, and subtitles for the present might be out there in each languages.
As per the press launch, the primary Snap unique might be adopted by many others. One other Snap unique (starring rapper Raftaar) goes to be introduced quickly, together with unique creator exhibits that includes Vir Das, Anushka Sen and Ruhi Singh.