Amazon Academy: Amazon publicizes launch of JEE preparation app to tackle Byju’s, Unacademy, others in take a look at prep phase
Amazon India, which had forayed into the booming edtech market in India in 2019 with its JEE Prepared app for IIT JEE teaching for college kids and later rebranded it as Amazon Academy, on Wednesday introduced its launch. Nevertheless, the service continues to run in beta mode. Amazon Academy gives class 11 and 12 college students IIT JEE programs together with all India mock take a look at sequence for entrance to engineering faculties. With Amazon Academy, Jeff Bezos’ firm competes with the likes of Byju’s, Unacademy, Toppr, and different main Indian edtech startups serving to college students with IIT JEE preparation.
Whereas the programs are at the moment out there freed from price on its web site and the Google Play retailer, however it’s only “for the subsequent few months solely. Amazon Academy reserves the appropriate to terminate entry to the free content material at any time,” the corporate mentioned on its portal. The app is at the moment not out there for iOS customers. Amazon Academy mentioned that it’ll supply JEE preparatory sources “at launch” together with mock exams, over 15,000 questions with hints, and detailed step-by-step options for follow.
“Our major focus has been on content material high quality, deep studying analytics and scholar expertise. This launch will assist engineering aspirants put together higher and obtain the profitable edge in JEE,” mentioned Amol Gurwara, Director, Schooling at Amazon India in a press release. College students will be capable of monitor their progress over time and get detailed insights into the general test-taking technique.
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Amazon has been strengthening its total play within the edtech phase in India. Its on-demand cloud computing platform Amazon Net Companies had launched its accelerator programme for edtech firms referred to as AWS EdStart again in 2018. The programme is “designed to assist entrepreneurs construct the subsequent technology of on-line studying, analytics, and campus administration options on the AWS Cloud,” in response to the accelerator’s web site.
Indian edtech market noticed investments up by 300 per cent in 2020 on the again of the pandemic and the next lockdown. The phase had secured $2.22 billion funding in 2020 up from simply $553 million in 2019, in response to report by the Indian Personal Fairness and Enterprise Capital Affiliation and PGA Labs. The training market, as a complete, was price $117 billion in India with round 360 million ‘learners’ with major training comprising 66 per cent of the spend adopted by 27 per cent coming from secondary training.
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