Amazon is turning Audible into a true podcast app, but it’s got a long way to go

Amazon is turning Audible into a true podcast app, but it’s got a long way to go
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Amazon is turning Audible into a true podcast app, but it’s got a long way to go

Amazon is popping Audible into a real podcast app, however it’s bought a protracted option to go

Audible is popping into extra of a podcast app. The corporate introduced as we speak that its catalog now incorporates 100,000 free podcasts which can be already out there on different streaming platforms, together with Pod Save America, This American Life, and Conan O’Brien Wants a Buddy. The reveals are actually out there via the app and can quickly present up on Audible’s podcast touchdown web page. Listeners received’t want a subscription to entry these reveals. This transfer units Audible as much as compete extra earnestly towards Spotify and Apple Podcasts, the 2 greatest names within the area, in addition to different, smaller opponents.

Audible, which is owned by Amazon, launched a brand new subscription plan known as Audible Plus in August, which supplies listeners entry to Audible’s unique audio content material at a less expensive month-to-month price. The catch is that they don’t obtain credit to obtain audiobooks that aren’t already free in Audible’s catalog. With these extra, freely out there reveals, Audible is bulking up its podcast choices and making its app a spot the place its listeners can fulfill all their podcast wants, aside from different companies’ unique reveals.

Nonetheless, Audible has a protracted option to go to succeed in the size of Spotify and Apple Podcasts. Spotify says it has a minimum of one million podcasts out there to listeners, and Apple says it has 1.5 million. Though Audible’s unique items of content material quantity round 11,000, it’s nonetheless considerably behind within the quantity of content material it gives. It is a begin, although, and presumably the corporate will proceed rising what its listeners can entry as its journey to audio content material domination continues.

Correction 10/27, 6:15 PM ET: This text mistakenly referred to Audible’s content material as ebooks as an alternative of audiobooks. We’ve modified the wording to account for the error. We remorse the error.

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