Amazon marked free podcasts as costing $8.95 with a reduction for Audible subscribers
Charlie Harding, the host of the podcast Switched On Pop, seen one thing unusual when he searched his podcast name on Amazon yesterday: a price ticket. An $8.95 worth, to be actual, marked as a “restricted deal” with the suggestion to purchase an Audible subscription to get a reduction.
Harding’s present, which particulars the making and that means of widespread music, is already freely accessible in all podcast apps by means of an RSS feed. It additionally just lately turned accessible free of charge inside Audible, which is owned by Amazon, when podcasts have been added to its app in October. However for some cause, Amazon had began promoting the present as paid content material. Much more surprisingly, the Audible promotion was actually for a worth hike, marking the present as initially costing $0 and being marked as much as $8.95.
The identical occurred with different podcasts accessible in Audible, too. All those we checked, together with GadgetClock’s personal Vergecast, which is freely distributed by means of RSS, have been listed as costing $8.95 and promoted an Audible membership deal. These outcomes solely confirmed up on Amazon’s web site, not within the cellular app, and provided that you have been logged into an Amazon account once you searched. In the event you clicked on the podcast, you’d then be capable to choose the place you wished to hear, both Amazon Music or Audible, and you might hear free of charge with no subscription.
The pricing disappeared Wednesday morning after GadgetClock reached out for remark. Amazon has not but responded.
It’s unclear why Amazon marked the reveals as costing $8.95 on condition that none of Audible’s subscription tiers are that worth. Its lowest tier, which it launched in August, prices $7.95 for entry to those free reveals, in addition to unique Audible programming and audiobooks. The worth goes as much as $14.95 for a subscription that features audiobook credit. This appears greater than more likely to be a bug on condition that the reveals’ costs have been raised as a substitute of lowered as a part of this “restricted deal,” however nonetheless, it’s not an important search for Amazon, which only recently began specializing in podcasts.
The addition of podcasts is a part of Audible’s newest push to promote subscriptions. The freely accessible reveals add worth to a expensive subscription and bulk up its catalog, which could entice folks to pay each month for entry. It’s price remembering, although, that almost all podcasts can be found free of charge by means of RSS, not once you pay Audible.
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