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Amazon quietly opens its eleventh Fresh store, reportedly plans 28 more

Amazon quietly opens its eleventh Fresh store, reportedly plans 28 more
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Amazon quietly opens its eleventh Fresh store, reportedly plans 28 more

Amazon quietly opens its eleventh Recent retailer, reportedly plans 28 extra

Final Thursday, Amazon opened its eleventh Amazon Recent grocery retailer, Bloomberg studies. It’s a remarkably fast enlargement of the initiative contemplating Amazon solely opened its first retailer of this sort on an invite-only foundation in August in Los Angeles. The corporate doesn’t look like slowing down anytime quickly both, with Bloomberg reporting that it has plans for at the least 28 extra places (although Amazon was solely prepared to substantiate 5 of those).

Amazon’s Recent shops are only one a part of the corporate’s rising assortment of retail shops. They’re meant to be much less upscale than Amazon’s Entire Meals places, and greater than the corporate’s Go and Go Grocery places. Within the US, in addition they don’t use Amazon’s cashierless “Simply Stroll Out” expertise, though the corporate says it’s testing it with a Recent retailer in Illinois. The Recent shops nonetheless function high-tech parts like its touchscreen-equipped Sprint purchasing carts, nevertheless.

Regardless of the fast enlargement, Amazon’s plans nonetheless path conventional retailers. Bloomberg notes that Aldi has plans to open 100 extra shops within the US this 12 months, on prime of the greater than 2,000 shops it already has within the USA. Walmart has over 5,000 shops and golf equipment, and even Amazon’s personal Entire Meals has roughly 500 places.

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