Amazon rolls out Rs 89 ‘made for India’ mobile-only subscription plan to tackle Netflix
Prime Video Cellular Version is unique to Airtel clients, not less than to start with.
Amazon on Wednesday launched Prime Video Cellular Version, a made for India mobile-only subscription plan to tackle rival Netflix. Priced at Rs 89, Prime Video Cellular Version undercuts Netflix with regards to affordability however there’s a catch. Prime Video Cellular Version is unique to Airtel clients, not less than to start with, whereas Netflix provides the same service—for Rs 199/month—to all people.
“We imagine that the Cellular Version plan will additional speed up Prime Video’s adoption in India and permit an excellent bigger variety of clients to entry our common leisure content material,” Gaurav Gandhi, Director and Nation Basic Supervisor, Amazon Prime Video India mentioned, including “we’re completely happy to collaborate with Airtel as our first associate in India for Prime Video Cellular Version.”
As a part of the ‘partnership’ present Airtel pre-paid clients can avail a 30-day free trial of Prime Video Cellular Version by signing as much as Amazon from the Airtel Thanks app.
Additionally Learn Samsung TV Plus ‘100% free’ OTT streaming service coming to India in 2021
Put up the free trial interval, potential subscribers can have two choices. They will proceed to make use of the service via pre-paid recharges beginning at a worth of Rs 89/month—that is ‘introductory’ which suggests it could be topic to alter later. The Rs 89 ‘recharge’ will even embrace 6GB extra knowledge. Airtel will even supply a Rs 299 pack bundling Prime Video Cellular Version with limitless calls and 1.5GB every day knowledge. Each Rs 89 and Rs 299 plans can have a validity of 28 days.
Like Netflix’s Rs 199 mobile-only plan, Amazon’s Prime Video Cellular Version will assist one concurrent stream/consumer and can enable customers to view content material in customary definition (480p) high quality throughout cellular and tablets (one cellular/one pill at a time). It isn’t instantly clear if downloads and casting will likely be allowed—Netflix permits downloads however no casting.
Airtel can be concurrently launching Rs 131 and Rs 349 recharge packs for what it’s calling the ‘full’ Prime Video expertise. Whereas the Rs 131 pack will give customers entry to a 30-day Amazon Prime membership, the Rs 349 pack will even embrace limitless calling and 2GB every day knowledge for a interval of 28 days. Prime membership from Amazon prices Rs 129 monthly or Rs 999 per 12 months in India.
Additionally Learn Netflix to supply unique “free” all-access to non-members in India beginning December 5
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