AMD inexplicably threw scalpers a bone with limited-edition ‘Midnight Black’ GPU
As a result of the world desperately wanted one other GPU folks can’t really purchase, AMD determined to launch a limited-edition “Midnight Black” model of its Radeon RX 6800 XT early Wednesday morning, the place it offered out earlier than most individuals even noticed the cardboard was there.
You could be pondering: “Why would you launch a limited-edition model of one thing that’s virtually a collector’s piece even with out a new coat of paint?” (AMD’s latest GPUs are even rarer than Nvidia’s, although each at the moment command two to a few occasions their retail value on eBay.)
Otherwise you could be pondering: “When, precisely, did AMD announce a new GPU? I don’t do not forget that.” That’s as a result of the corporate didn’t formally announce it: based on VideoCardz, AMD quietly advised its “AMD Pink Staff neighborhood” fanbase by electronic mail at round midnight that they need to look ahead to the cardboard at 6AM PT, an announcement that didn’t keep below wraps, to place it mildly.
Personally, I’m simply questioning: If AMD really needed to place video playing cards within the arms of its followers, why not confirm their emails, or electronic mail out distinctive, non-transferrable passwords, or raffle them off, or do mainly something apart from put them on the identical web site the place bots, scalpers, and everybody else already is aware of to look — a web site that some folks have their browser set to refresh all day lengthy?
#GameOnAMD Sums up the expertise. Pink Staff hyperlink was to a web page you’ll be able to’t purchase from, solely means I noticed was from major retailer, and add to cart by no means labored. Cool. I really feel so included on this unique provide. pic.twitter.com/YomensLwQY
— Jon VR Viking (@Bounty_V) April 7, 2021
There are potential options to those points, however the gaming business doesn’t appear to be terribly occupied with discovering them. Nonetheless, gotta give credit score to AMD for promoting it on the authentic retail value of $649 as a substitute of charging extra.
It’s not clear what number of Midnight Black playing cards had been produced; at press time, two consumers had been making an attempt to hawk their confirmed orders on eBay, whereas a third had pulled their itemizing as a consequence of an unspecified error.
AMD tells GadgetClock it’s “persevering with to concentrate on delivering the most recent Radeon graphics playing cards to as many avid gamers as attainable at SEP,” and counts the temporary look of the AMD Radeon RX 6800 XT Midnight Black as a part of that.
“We proceed to make reference playing cards obtainable on AMD.com and can proceed to replenish provide for the foreseeable future,” the corporate says, one thing it had not managed to do the final time I wrote about a comparable declare. Since then, nevertheless, AMD has (very briefly) delivered provides of GPUs at the very least 3 times that I’m conscious of.
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