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Apple hires venture capitalist Josh Elman to help improve App Store discovery

Apple hires venture capitalist Josh Elman to help improve App Store discovery
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Apple hires venture capitalist Josh Elman to help improve App Store discovery

Apple hires enterprise capitalist Josh Elman to assist enhance App Retailer discovery

Apple has employed Josh Elman, a distinguished enterprise capitalist and former vp of product at stock-trading app Robinhood, to assist it enhance iOS app discovery within the App Retailer. Elman introduced the information through his Twitter account on Monday, saying he’s additionally leaving his position as a board companion on the agency Greylock Companions and as a board member of distinguished tech corporations like Discord and Medium.

Elman becoming a member of the App Retailer crew might assist enhance the iPhone maker’s relationship with builders after a slightly tough 12 months through which Apple’s stewardship of the App Retailer has been referred to as into query by critics, rivals, and regulators. As an example, Elman is beforehand a board member of and investor in Houseparty, the chat app acquired by Fortnite creator Epic Video games.

Epic is at present suing Apple over the removing of Fortnite from the App Retailer, and that’s solely one in all many controversies Apple has weathered during the last 12 months. One other is an ongoing European antitrust investigation.

Apple extra lately prolonged an olive department to the app growth neighborhood by saying a brand new small enterprise program earlier this month that may reduce its normal 30 % App Retailer fee in half for builders making lower than $1 million per 12 months. The corporate has additionally tried to compromise with a variety of app builders, most prominently Hey e mail shopper creator Basecamp, and tech rivals like Microsoft over complaints with sure App Retailer restrictions.

Elman doesn’t point out whether or not he will probably be working in any respect on developer relations, however he does say he will probably be centered on serving to “prospects uncover the very best apps for them.” Regardless, given his standing within the VC and software program industries and his skill to establish apps earlier than they develop into multibillion-dollar companies, Elman is certain to offer some priceless perception into the subsequent large iOS apps on the horizon.


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