Apple may appease antitrust issues by suggesting third-party apps to new iPhone homeowners
Apple has been staring down the barrel of quite a few antitrust investigations this previous 12 months, after app builders like Spotify and Rakuten accused the corporate of unfairly advantaging Apple’s personal apps forward of theirs. However Apple is outwardly engaged on a brand new characteristic which may tackle no less than one of many widespread issues, by proactively suggesting third-party apps (apps that Apple doesn’t make) to iPhone and iPad customers once they first arrange their units. Will Apple recommend Spotify alongside Apple Music? That might be on the desk.
9to5Mac noticed the characteristic within the new iOS 14.3 beta, and it appears fairly clear from the accompanying textual content that the characteristic is designed to fulfill international locations who take a dim view of Apple’s present stance. “In compliance with regional authorized necessities, proceed to view out there apps to obtain,” reads a part of the code, suggesting that it’ll solely be rolled out in areas the place Apple feels compelled to take action.
Assuming Apple really makes the characteristic a actuality in a future model of iOS, it won’t be sufficient to fulfill a few of the corporations which have spoken out in opposition to Apple, although. For one factor, the iPhone’s default set of apps is just one place the place, they argue, Apple offers itself an edge. Apple has additionally been accused of prioritizing its personal content material in search — although Apple says that’s not true — and in comparison with modifications to look, a one-time try to advocate a small handful of apps to customers who stick to the onboarding course of wouldn’t make as a lot of an influence.
However Apple does appear to be making multiple such change this 12 months; in iOS 14, it lastly allows you to set your personal default browser and electronic mail apps — although it has run into just a few bugs there.
Apple’s additionally combating a considerably totally different antitrust battle with Epic Video games over Fortnite, and it’s been beneath hearth for its stewardship over the App Retailer for some time. Lately, Apple modified a few of its App Retailer guidelines to permit a few of the sorts of apps that it had blocked or tried to take away — when blocking them led to undesirable consideration.
Apple didn’t instantly reply to a request for remark.
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