Apple says iMessage on Android ‘will hurt us more than help us’
Apple is aware of that iMessage’s blue bubbles are a giant barrier to folks switching to Android, which is why the service has by no means appeared on Google’s cell working system. That’s in accordance with depositions and emails from Apple staff, together with some high-ranking executives, revealed in a court docket submitting from Epic Video games as a part of its authorized dispute with the iPhone producer.
Epic argues that Apple consciously tries to lock prospects into its ecosystem of units, and that iMessage is likely one of the key companies serving to it to take action. It cites feedback made by Apple’s senior vice chairman of Web Software program and Companies Eddie Cue, senior vice chairman of software program engineering Craig Federighi, and Apple Fellow Phil Schiller to assist its argument.
“The #1 most tough [reason] to go away the Apple universe app is iMessage … iMessage quantities to severe lock-in,” was how one unnamed former Apple worker put it in an electronic mail in 2016, prompting Schiller to reply that, “shifting iMessage to Android will hurt us more than help us, this electronic mail illustrates why.”
“iMessage on Android would merely serve to take away [an] impediment to iPhone households giving their children Android telephones,” was Federighi’s concern in accordance with the Epic submitting. Though workarounds to utilizing iMessage on Android have emerged through the years, none have been significantly handy or dependable.
In accordance with Epic’s submitting, citing Eddie Cue, Apple determined to not develop iMessage for Android as early as 2013, following the launch of the messaging service with iOS 5 in 2011. Cue admits that Apple “might have made a model on Android that labored with iOS” in order that “customers of each platforms would have been in a position to change messages with each other seamlessly.” Evidently, such a model was by no means developed.
Together with iMessage, Epic cites a collection of different Apple companies that it argues contribute to lock-in. Notably, these embrace its video chat service FaceTime, which Steve Jobs introduced could be an open business normal again at WWDC 2010. FaceTime subsequently launched throughout iPhones, iPads, and Macs, nevertheless it’s not formally obtainable for any non-Apple units.
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