Ava DuVernay is the latest celeb to signal a Spotify-exclusive podcasting deal
Spotify is constant its pursuit of podcasting expertise. At the moment, the corporate introduced that it’s partnering with filmmaker Ava DuVernay and her Array media collective to launch unique scripted and unscripted audio programming. These exhibits will come out of Spotify’s Gimlet workforce, and Spotify didn’t supply any preview of what the brand new applications would possibly entail.
DuVernay is simply the newest in a string of high-profile expertise offers Spotify has inked. It locked down Joe Rogan’s present solely final 12 months, in addition to new exhibits from Kim Kardashian West, Prince Harry and Meghan Markle, in addition to the Obamas’ manufacturing firm Greater Floor. It’s additionally acquired notable podcast networks, together with Gimlet Media, Parcast, and The Ringer.
The technique with all these offers appears to be constructing out a strong catalog of programming that has one thing for everybody. This, in flip, might convey extra folks to the Spotify app and switch them into lifelong customers who, ideally, additionally pay for a premium subscription. Spotify additionally sells adverts in opposition to these exhibits, even for paying subscribers, which means it might probably double dip in income.
In the meantime, Spotify’s going through strain from buyers who don’t see the technique panning out, a minimum of not but. Even nonetheless, rivals like Amazon and Google have since gotten extra severe about podcasting whereas Apple is rumored to be contemplating launching its personal subscription podcast service. Spotify now has new competitors, in addition to its inventory market worth to think about.
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