Baba Ramdev on Patanjali Ayurveda, We are not Struggling
Yoga guru Baba Ramdev has said a lot about his company Patanjali Ayurved. Baba Ramdev has said that we are not struggling. All 8 to 10 major brands of Patanjali are doing good business.
Denying the market share of Patanjali’s products to the competitors, Baba Ramdev said that our flagship brand Dant Kanti is doing well in the oral category. In a conversation with Fortune India, Baba Ramdev said that in fact our market share is 1.5 times more than what the so called market research experts claim. Ramdev said that research agencies do not include the data of Patanjali’s own 5000 stores. These stores account for 40 per cent of Patanjali’s total sales turnover.
Patanjali planning to increase sales: Baba Ramdev said that the company is working on a plan to increase its sales and marketing efforts. He said that in the toothpaste segment, we are ahead or equal to Colgate in 10 states. Our endeavor is to surpass Colgate. The focus of all our efforts is to increase the market share.
Dant Kanti emerged as a powerhouse: Baba Ramdev said that under our Swadeshi campaign, Dant Kanti has emerged as a powerhouse. Dant Kanti is a Rs 1200 crore brand today. Baba Ramdev says that Kesh Kanti is the fastest growing brand in the hair category. The company has recently launched new Advanced Hair All. He said that our premium aloe vera brand is also growing. Baba Ramdev said that Hindustan Unilever, Emami and other rivals are making full efforts but we have 80 per cent market share in this category.
FMCG is the fourth largest sector of the economy: FMCG is the fourth largest sector of the Indian economy. Household and personal care products account for 50 per cent of this. While Hair Care holds 23 per cent and Food and Beverages has 19 per cent. The total turnover of Patanjali Ayurved in the financial year 2021 has been Rs 9,784 crore. It has a growth of 8 percent. The company’s profit has increased by 14 per cent to Rs 425 crore. At the same time, the total turnover of Patanjali Group in the financial year 2021 has been 30 thousand crores. This also includes the turnover of Ruchi Soya.
Ruchi Soya is bringing FPO worth Rs 4300 crore: Ruchi Soya, a subsidiary of Patanjali Group, is preparing to launch a follow-on public offer of Rs 4,300 crore. With this amount, the company will repay the debt of Rs 3330 crore. The company plans to become debt free in the next 3-4 years. Baba Ramdev says that for the last one and a half years our focus was only on Ruchi Soya. Now we are giving equal attention to Ruchi Soya and Patanjali Ayurved.
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