Bayern Munich to put on Pharrell Williams designed shirt in DFB-Pokal to mark finish of ‘Human Race’ marketing campaign
Bayern Munich will put on a surprising shirt co-designed by Pharrell Williams of their DFB-Pokal tie in opposition to Holstein Kiel, to commemorate the tip of their Human Race marketing campaign.
The initiative champions range in sport and society with €100,000 value of gross sales from the particular jersey being donated to the SOS Kids’s Villages charity. The marketing campaign was run collectively by adidas and Pharrell’s life-style firm Humanrace, nevertheless, Bayern weren’t the one staff to obtain a hanging new jersey.
Williams additionally helped designed shirts for Arsenal, Juventus, Manchester United and Actual Madrid, all of which had been impressed by an excellent second within the membership’s previous.
Bayern’s effort is a contemporary tackle the strip they wore between 1991 and 1993, which caught the attention of contemporaries with its daring, three-stripe print throughout the shoulders and shorts. Williams and the Humanrace designers recreated this look by hand utilizing thick acrylic paint, and the result’s mesmerising.
Reflecting on the Human Race marketing campaign drawing to an in depth, Bayern president Herbert Hainer mentioned: “Social values akin to range and tolerance are important constructing blocks of FC Bayern’s DNA. With round 300,000 members, we’re the most important sports activities membership on the earth, and as ‘The Worlds Greatest Sports activities Household’ we wish to reside as much as this duty.
“Sport connects folks across the globe. FC Bayern needs to play a component on this.”
CEO Karl-Heinz Rummenigge added: “We’re very happy with our ‘Human Race’ marketing campaign. FC Bayern was as soon as once more capable of set an instance for range and tolerance.
“We’re additionally very happy that €100,000 had been raised for the organisation SOS Kids’s Villages worldwide. We might additionally wish to thank our followers right here who, by shopping for this very particular jersey, have proven that they share the values that FC Bayern lives by. All of us put on the identical jersey.”
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