BollywoodLife.com crosses 20 million monthly active users mark; sees growth of 3.2x year on year
BollywoodLife.com, the main leisure portal of Zee Digital has seen a staggering growth of 3.2x previously year crossing 20 million monthly active users (MAUs) in Apr’21 from 6.3 million MAUs in Apr’20. It has emerged because the fastest-growing leisure portals leaving rivals like Pinkvilla, Filmibeat.com, and Desimartini.com manner behind in phrases of growth and cementing its spot as one of the biggest leisure locations within the nation. Additionally Learn – Sushmita Sen Pens A Considerate Observe on ‘How Human Spirit Prevails Each Single Time,’ Amid COVID-19 Pandemic
In an endeavour to succeed in each family, and make leisure accessible to all, the BollywoodLife.com platform has renewed its method in direction of content material presentation revamping web page constructions and content material combine for a number of classes like video, celeb, films, and many others. to supply content material that’s simply searchable and is introduced as per the person’s liking. Additionally Learn – IPL 2021: Punjab Kings All-Rounder Harpreet Brar Took a Jibe at Bollywood Star Akshay Kumar, Says We Do not Put on Turban For Cash
Commenting on the spectacular growth, Zee Digital CEO Rohit Chadda mentioned, “BollywoodLife.com has at all times strived to current participating and authentic content material for its users, and we’re thrilled to see this sort of validation within the statistics. Consequently of a well-integrated product and editorial technique, we’ve made the content material straightforward to go looking and simple to eat. Focus on authentic movies has elevated our attain tremendously on social platforms serving to construct a powerful model.” Additionally Learn – Checklist of Bollywood Celebs Who Are Serving to Folks in Combat Towards COVID-19
Prior to now year, the video channel of BollywoodLife.com has focussed on overlaying extra exclusives roping in varied celebrities which have helped in each growing reaches as nicely brand-building. Profitable initiatives like BollywoodLife.com Awards 2021 have additionally fuelled model growth. With stars like Ranveer Singh, Sonu Sood, Mouni Roy, Sidharth Shukla, Shaheer Sheikh, Shivangi Joshi taking house trophies, the digital occasion was the No.1 pattern on Twitter together with unprecedented fan engagement.
Rohit Chadda additional mentioned, “This determine of 20 million is simply the beginning of extra formidable plans and techniques forward. Our growth in Hindi has inspired us to develop to extra languages. We might quickly be rolling out our language choices which shall assist us attain leisure savvy audiences in different elements of the nation as nicely.”
April 2021 additionally noticed ZEE Digital cross 300 million MAUs for the primary time. The growth of 4x in MAUs over the previous 2 years has made it one of the fastest-growing digital media firms of scale within the World.
Not too long ago, ZEE Digital did the biggest PWA launch for 13 of its nationwide and regional information manufacturers overlaying 9 languages to supply a seamless information consumption expertise to its users. Earlier this year, India.com launched its new cellular web site to supply a extra immersive expertise to users which resulted in super growth for the model in phrases of monthly active users.