BTS Debuts at No. 1, and CDs Play a Main Function
The music business has a scorching new format, one that may generate enormous gross sales, reveal fan loyalty and dominate the weekly charts.
It’s referred to as the compact disc.
This week, the Ok-pop superstars BTS opened at No. 1 on the Billboard album chart for the fifth time with their newest launch, “Be,” which had the equal of 242,000 gross sales in the US, in keeping with Nielsen Music. Of that whole, 177,000 had been for copies offered of the eight-song LP as an entire album. Two variations had been accessible: a $9 digital obtain and a $51 “deluxe version” CD that got here with a photograph guide, seven postcards, a poster and different goodies.
Final week, AC/DC topped the chart with an analogous technique, promoting its newest CD, “Energy Up,” in a $49 field that displayed the band’s emblem in neon and performed a guitar riff from a built-in speaker.
The CD format has been dying a sluggish loss of life for years. In 2019, simply 52 million albums had been offered on CD in the US, down from a peak of 943 million in 2000, in keeping with the Recording Business Affiliation of America. However some acts, like BTS, have discovered methods to maneuver discs by super-serving followers with collectible packages, whilst streaming stays the default format for many listeners. In its opening week, “Be” had 49 million streams.
The loyalty and promotional energy of BTS’s followers is so nice that it was thought of a significant factor within the success of a $4 billion preliminary public providing this fall by Massive Hit Leisure, the South Korean administration firm behind the band. (Massive Hit derives nearly 90 % of its income from BTS.)
Megan Thee Stallion’s “Good Information” opened at No. 2 with the equal of simply over 100,000 gross sales, together with 116 million streams. Final week, BTS and Megan Thee Stallion obtained their first Grammy nominations. BTS obtained one nod and Megan had 4, together with finest new artist and report of the 12 months for “Savage.”
Ariana Grande’s “Positions” is in third place, whereas Pop Smoke’s “Shoot for the Stars Intention for the Moon” is No. 4; Future and Lil Uzi Vert’s “Pluto x Child Pluto” fell three spots to No. 5 in its second week out.
Taylor Swift’s “Folklore” rose 23 spots to No. 6, after the LP’s vinyl model went on sale in Goal shops and her new movie, “Folklore: The Lengthy Pond Studio Periods,” started streaming on Disney+. (Swift is up for six Grammy nominations, together with album of the 12 months.)
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