Canoo reveals a bubbly electrical pickup truck
No, that’s not a Duplo toy — what you see above (and within the renders under) is the design for a pickup truck from California electrical car startup Canoo.
Revealed in a leak on Reddit on Wednesday, after which subsequently confirmed to Reuters earlier than formally being revealed, the head-turning EV truck shouldn’t be due out till 2023. By that point, Tesla’s Cybertruck, the electrical Hummer pickup, Ford’s electrical F-150, and Rivian’s EV pickup ought to all be on the street. Canoo mentioned it can begin taking preorders for its pickup later this 12 months, however didn’t launch pricing particulars. The startup can also be reportedly in talks with different states for a “microfactory” the place a contract producer would construct the autos.
The toyish truck exhibits simply how far Canoo is prepared to push the design of the microbus-style car it first debuted again in 2019, which it initially deliberate to promote on a subscription-only foundation.
Canoo has undergone loads of modifications because it debuted that first car, although. It’s now a publicly-traded firm after it merged with a particular objective acquisition firm in late 2020. Its new govt chairman has additionally refocused the corporate on promoting business autos primarily based on the unique van design and the technological platform that powers it.
However all of that doesn’t imply Canoo is precisely carried out making an attempt to make autos for normal shoppers. This new truck kind of bridges the 2 units of consumers, thanks partly to being loaded up with all types of utility options.
There are a number of fold-down and flip-out work surfaces on Canoo’s pickup, with one within the nostril of the car and one other on the aspect of the truck mattress. There’s an extension that may be pulled out to make the mattress a couple of toes longer. There are energy retailers (120V and USB) dotting the within of the mattress and the storage compartments. Promo photographs additionally present the truck decked out in a roof rack and, in a bid to capitalize on the booming “van life” market, an “overlander” trim with a camper shell and a pop-up tent.
That is all in step with the imaginative and prescient of Canoo’s unique car, which was decked out in pegboards on the within that the corporate imagined individuals might use to customise and personalize the car. And the flexibility to make use of the brand new truck’s modular options in so many various methods — and to customise them from the beginning when ordering — is what Tony Aquila, the startup’s new govt chairman, hopes is an enormous promoting level for the small companies and extra adventurous shoppers that Canoo is focusing on.
“When the working particular person sees this they go, ‘I can have a greater high quality of life with this car, and I can get a return on capital.’ And each one in all these areas is an area to create a return on capital, which is why we spent a lot cash to develop probably the most clever [truck] mattress,” Aquila mentioned in a video asserting the truck. (Canoo spent $47 million on analysis and improvement in 2018, $137 million in 2019, and $52 million via the primary three quarters of 2020, in line with a current authorities submitting.)
The sloped roof of the truck additionally tracks with Canoo’s unique car, although it’s a much more acquainted design characteristic for a van. Thankfully for Canoo, Tesla has already began stretching the general public’s creativeness of what a pickup truck can seem like.
“That was our dream, to ensure that we had a car that introduced a truck to the market that simply actually shocked individuals simply from the visible, after which to the purposeful,” Aquila mentioned within the video. “That is for America. That is what constructed America, anyhow.”
Canoo’s truck will likely be constructed on the identical platform that powers the corporate’s different proposed autos, which suggests it largely shares the identical specs throughout a variety of configurations. The very best-cost all-wheel-drive truck can have round 600 horsepower and greater than 200 miles of vary, whereas the decrease price variations will get nearer to 100 miles of vary and have a single motor within the rear. (Aquila advised Reuters he thinks Canoo can discover a solution to up the vary to 300 miles by the point it’s launched.) The truck additionally makes use of the identical brake-by-wire and steer-by-wire system Canoo developed for its different autos, which reduces complexity.
These applied sciences have made it potential for the startup to mate so many various designs to the identical underlying technological platform. They’re additionally issues that drew the curiosity of Apple, which at one level needed to accumulate Canoo, as GadgetClock solely reported earlier this 12 months.
Replace March tenth, 9:58PM ET: Added particulars from the Reuters report.
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