Castrol India appoints Jaya Jamrani as vice chairman, advertising
Castrol India Restricted, the automotive lubricants firm, has introduced the appointment of Jaya Jamrani as vice chairman – advertising efficient from January 1, 2021 to guide Castrol’s advertising operate for India. In her new function, Jamrani will lead the advertising technique for India throughout enterprise segments, together with forging strategic partnerships for progress.
An alumnus of IIM Lucknow, Jamrani has spent over a decade throughout numerous verticals in Castrol each in India and globally, after a stint with Unilever. Her broad-based expertise and understanding of fixing client wants has helped her lead campaigns for Castrol just like the Castrol CRB Truck Aasana and Castrol Tremendous Mechanic, drive profitable media and content material partnerships together with Castrol Activ Scooter Lady within the Metropolis and Castrol Power1 Roadies in addition to steer strategic associations just like the Castrol-3M collaboration.
Alongside together with her robust data of our enterprise and confirmed capacity to drive outcomes, Jaya might be credited with a few of our profitable purpose-led advertising and influencer-advocacy campaigns within the latest previous, Sandeep Sangwan, managing director, Castrol India, mentioned. “I stay up for her contributions as we purpose to strengthen our place as a number one lubricants model within the Indian market and drive the Castrol model to newer heights pivoting from merchandise to built-in options,” he added additional.
“The long run guarantees to be simply as thrilling as we proceed on our transformation agenda with the evolution of lubricants utilization and shifts in attitudes in direction of mobility and comfort,” Jamrani added.
Castrol India Restricted is a lubricants firm with manufacturers resembling Castrol CRB, Castrol GTX, and in more moderen occasions Castrol Activ, Castrol Magnatec and Castrol Vecton. The corporate additionally has a presence in choose segments like excessive efficiency lubricants and metalworking fluids in industries as diverse as automotive manufacturing to mining to equipment and wind and vitality.
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