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ChilledCow puts channel name out to pasture with a rebrand to ‘Lofi Girl’

ChilledCow puts channel name out to pasture with a rebrand to ‘Lofi Girl’
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ChilledCow puts channel name out to pasture with a rebrand to ‘Lofi Girl’

ChilledCow puts channel name out to pasture with a rebrand to ‘Lofi Woman’

The massively standard lo-fi music YouTube channel ChilledCow isn’t simply recognized for its chill, cozy beats; the long-lasting animations of the woman sitting and dealing at her desk are immediately recognizable across the web. (She’s even being became a one-foot-tall figurine.) And on Thursday, the channel’s sixth anniversary, ChilledCow totally embraced the icon by rebranding the channel to “Lofi Woman.”

“This was a very robust resolution to make, however the driving power behind it’s the truth that ChilledCow’s name was chosen a few years in the past, and is not reflective of what the channel is about anymore,” Lofi Woman stated in a statement on Twitter.

The YouTube channel is certainly referred to as Lofi Woman now, and the Fb and Twitter accounts are @lofigirl. (The Instagram account remains to be @chilledcow_yt, however perhaps that can change quickly.) In any other case, the channel stays the identical — there may be nonetheless a dwell stream of the tender digital beats to work or loosen up to, in addition to a second, mellower stream, if that’s what you’re within the temper for.

“Don’t fear, this modification gained’t have an effect on in any approach the content material on the channel however will as an alternative pave the best way for a lot of thrilling initiatives for you all sooner or later!” Lofi Woman stated. “The channel has been and at all times shall be about music, artwork and positivity solely.”


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