Crofarm: Contemporary produce at the doorstep
In a land the place roughly 70% of the inhabitants resides in rural areas and greater than half of the nation’s inhabitants farms for a dwelling, the significance of India’s agricultural sector can’t be overstated. Nevertheless, there are obvious inefficiencies within the nation’s agricultural provide chains. Agricultural commodities produced should endure a sequence of operations corresponding to harvesting, threshing, winnowing, bagging, transportation, storage, processing and trade earlier than they attain the market, and as evident from a number of research throughout the nation, there are appreciable losses in crop output in any respect these phases.
“Because of this, farmers (for many years) have confronted a number of challenges within the type of post-harvest losses and exploitation from intermediaries who deny them a good worth for his or her produce,” says Varun Khurana, CEO & co-founder, Crofarm, a Gurugram-based B2B tech-oriented farm-to-fork startup that’s doing its bit by connecting farmers to retailers. Previous to this, he was chief expertise officer at Grofers.
Khurana says that amid this course of, the end-user additionally struggles to safe contemporary produce from the farm and finally settles with poor high quality merchandise.
“In opposition to this backdrop, we began Crofram in 2016. Lately, we launched our social commerce enterprise Otipy to revolutionise the availability chain of contemporary produce in India after taking inspiration from corporations corresponding to Xingsheng and Chilibeli who observe the identical strategy and are effectively scaling outcomes,” says Khurana.
Otipy works carefully with reseller companions (primarily girls) to meet the demand of end-consumers and facilitates contactless doorstep supply of contemporary produce in lower than 12 hours. With the assistance of demand-led and clear provide chain, it is ready to scale back 30%-40% wastage, he says. “Utilizing this technique, right now we’re capable of procure contemporary produce from farmers and ship it to over 50,000 shoppers – through a series of resellers powered by social commerce,” provides Khurana. This course of is benefitting all of the three events—shoppers with contemporary produce at lesser worth factors, resellers with a chance to earn wholesome commissions and farmers with well timed cost.
With a staff of 500+ energetic girls resellers, Crofarm was capable of serve 20,000 households in Gurgaon and Delhi inside three months of its launch. “Since then, now we have been recording double-digit month-on-month development with constructive contribution margins. Immediately, we’re serving over 50,000 shoppers by sourcing contemporary produce from farmers throughout Haryana, UP, Delhi, Gujarat, Himachal Pradesh, Karnataka, Rajasthan, and Maharashtra,” says Khurana.
Lately, Crofarm secured $1 million funding from Smile Group and forayed into the B2B2C house with the launch of its Otipy platform. “We had additionally raised $5,00,000 final yr from Vinay Mittal, chief technique officer at HT Media; Ramit Sethi from Strongbox Ventures and different HNIs. We’re additionally backed by buyers corresponding to Pravega Ventures, FactorE Ventures and Ashish Chand of Yukti Securities, amongst others,” he provides.
Beginning with Delhi NCR, Crofarm is at present concentrating on tier 1 cities. It has plans to broaden to tier 2 and tier 3 cities. The corporate has an intensive product catalogue of hygienic and chemical-free fruit and veggies at farm costs and goals to determine itself as a number one model in contemporary produce within the nation.
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