Elon Musk on Saturday Night Dwell, explained
Who’s Elon Musk?
Oh, come on.
Superb. He’s the CEO of Tesla and SpaceX, the founding father of The Boring Firm and Neuralink, an authorized member of the PayPal Mafia, and a well known web troll.
He sounds wealthy.
He’s. Relying on the place the market closes on Friday, he’s both the primary or the second richest individual on this planet. The opposite contender is Jeff Bezos. A considerable a part of each males’s web value is tied up of their firm inventory.
Okay. What’s Saturday Night Dwell?
Saturday Night Dwell is an American tv present that has been on the air since 1975. It’s in a sketch comedy format. There’s often a minimum of one good sketch in every 90-minute episode, and it’s usually the digital brief.
SNL encompasses a visitor host, often an actor with a film to advertise, and a musical visitor, often selling a lately launched album. After the “chilly open,” a topical sketch about present occasions, the host offers a monologue.
What’s Elon Musk doing on SNL, although?
Promoting Teslas and getting richer.
Musk’s gross sales acumen is a operating theme in Ashlee Vance’s biography of him and within the lore Musk loves to advertise about himself: arbitraging Easter eggs together with his cousins, operating a nightclub out of his frat home, writing a pc program at age 12 and sending it to PC Journal for $500. A significant part of gross sales, after all, is promoting, and essentially the most highly effective type of promoting is “earned media,” or mentions you don’t must pay for. You realize, like the sort you get by guest-hosting Saturday Night Dwell.
Tesla famously doesn’t do paid ads. It doesn’t must. Showing on PewDiePie’s Meme Assessment is free. So is getting papped in a Cybertruck at Nobu. So is squiring musician Grimes to the Met Gala. Events for individuals who personal Teslas, Boring Firm Flamethrowers, or who’re simply large followers have been a part of his promotional efforts for years. He has a spicy Twitter account — spicy sufficient to earn Jack Dorsey’s endorsement and piss off the Securities and Trade Fee — and his tweets usually make headlines. That is to say nothing of the notorious Joe Rogan blunt-smoking episode.
This isn’t Musk’s first foray into Hollywood, both. He was an government producer of Thank You for Smoking. He’s additionally appeared in Rick and Morty, Massive Bang Concept, South Park, The Simpsons, and Iron Man 2.
Most CEOs don’t do that. Tesla will get in comparison with Apple lots, and I would really like you, for lols, to only visualize Tim Cook dinner showing on Joe Rogan’s present in any respect. Okay. Are you able to even see him ingesting whiskey? He’s actually not gonna move that dutch. Steve Jobs appeared in just one film, a 1988 documentary about Bruce Springsteen.
SNL guarantees to be an hour and a half of Elon-friendly writing, with goofs that burnish his fame and let him snigger at himself. Plus, he will get to remind everybody Tesla exists and principally re-created the electrical automotive market at a time when a whole lot of his opponents have jumped into EVs. My solely actual unanswered query about that is: Why isn’t the musical visitor Grimes, tho?
Do you suppose he’ll pump Dogecoin?
I imply, sure, in all probability? One hedge fund made superb returns on the GameStonk debacle by promoting instantly after Elon Musk pumped GameStop, in order that’s one thing to think about.
Is Tesla concerned in Dogecoin?
Not so far as I do know, and I really like studying their monetary paperwork. Tesla is concerned, nevertheless, in bitcoin. You’ll be able to even purchase a Tesla with bitcoin.
Why has Elon gotten concerned in Dogecoin and GameStonk?
They’re common on-line, and he, famously, loves memes — even when he usually arrives at them late.
It additionally looks like he actually desires to be preferred. Musk has spent a whole lot of time courting an internet fan base — a few of his media appearances, like on Rick and Morty and Meme Assessment, appear designed to enchantment to that fan base. Whereas these followers might or might not convert into precise Tesla purchases, they assist maintain Musk related and are helpful in hassling his critics on-line.
Okay, however what issues extra to Musk, cash or recognition?
Ahahahaha you might be asking me to learn Elon Musk’s thoughts? Superb, nice, maintain on, let me focus. I see… a military of indignant squirrels.
No, critically, although — Musk has been constant about his admiration for humorists. He thought-about shopping for The Onion’s father or mother firm in 2014 however in the end didn’t put in a bid. Later, he funded a humor effort referred to as Thud, which he briefly prompt could be a part of his “intergalactic media empire.” Thud crashed and burned shortly after it launched.
Judging by his previous beef with the SEC and his historical past with Thud, which was by no means meant to make cash, I’d argue the factor that issues most to Musk is neither cash nor recognition. It’s his capacity to do no matter he rattling pleases. Arguably, that’s a part of what makes him common — common sufficient to host SNL, even. Now the query is, will he ship the scores to the Moon?
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