Every other EV brand showed up to Elon Musk’s SNL
Not less than 5 of Tesla’s rivals purchased advert time throughout Saturday Evening Reside hosted by Elon Musk, utilizing the billionaire’s look to promote their very own. non-Tesla EVs.
Commercials for the Audi E-tron, Ford Mustang Mach-E, Volkswagen ID 4, and Lucid Air all aired throughout the first half-hour of SNL. Lucid Motors, an organization based by Peter Rawlinson, the previous head engineer of the Tesla Mannequin S who incessantly clashes with Musk, teased its industrial earlier within the week. It was its debut industrial for the Lucid Air, a claimed 500-mile EV due later this yr.
In his opening monologue, Musk famous he’s the man who made electrical automobiles well-liked. The commercials had been supposed to remind the viewers that Tesla isn’t the one identify within the sport anymore.
It wasn’t simply EV firms both. In response to Adweek, Sierra House, a rival of Musk’s SpaceX, bought a number of spots that can run on YouTube clips of Musk’s look on SNL. The corporate can be concentrating on non-SNL Musk clips on the platform.
We’ll replace this put up if extra associated commercials air.
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