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Google reportedly negotiating with Samsung to push Assistant over Bixby

Google reportedly negotiating with Samsung to push Assistant over Bixby
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Google reportedly negotiating with Samsung to push Assistant over Bixby

Google reportedly negotiating with Samsung to push Assistant over Bixby

Google and Samsung are in discussions for a deal that may give the US tech big’s providers extra prominence on Samsung telephones on the expense of these from the Korean producer, in line with a report by Bloomberg. The deal would reportedly contain selling the Google Assistant and the Play Retailer over Samsung’s personal alternate options.

Samsung is the world’s greatest smartphone firm and by far the main Android handset maker within the US. Whereas its telephones use Google’s Android working system, Samsung has persistently tried to construct out an ecosystem of its personal software program that runs atop Android, together with the Bixby voice assistant and the Galaxy app retailer. Google’s personal merchandise are nonetheless accessible on Samsung’s telephones, however Samsung has gone so far as to incorporate devoted buttons on its {hardware} in an try and make Bixby essentially the most accessible choice for purchasers.

Google and Samsung have clashed over the smartphone maker’s Android customizations earlier than, and Samsung reportedly agreed to tone down a few of its TouchWiz tweaks in 2014. Whereas it feels like Google nonetheless is probably not pleased with what’s transpired since then, Samsung will take some convincing this time. Potential phrases of the deal haven’t been disclosed, however as Bloomberg notes, Google has a multi-billion-dollar settlement with Apple to be the default search supplier within the Safari browser.

One other twist on this story is that the information comes as Google is becoming a member of different tech giants in making an attempt to persuade US lawmakers that it isn’t abusing its energy. The Play Retailer and Google’s necessary service bundling on Android telephones have obtained heightened antitrust scrutiny, and a take care of Samsung might undermine Google’s argument that the Android platform allows robust competitors.

“Samsung stays dedicated to our personal ecosystem and providers,” a Samsung spokesperson tells Bloomberg in an announcement. “On the similar time, Samsung carefully works with Google and different companions to supply one of the best cellular experiences for our customers.”

“Like all Android system makers, Samsung is free to create its personal app retailer and digital assistant,” a Google spokesperson says. “That’s one of many nice options of the Android platform. And whereas we repeatedly discuss with companions about methods to enhance the consumer expertise, we now have no plans to vary that.”

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