Harley-Davidson unveils a stunning new electrical bike referred to as Serial 1
It’s been nearly a 12 months since we’ve final heard from Harley-Davidson’s nascent electrical bike challenge, however based mostly on what the corporate is asserting at this time, it might have been properly definitely worth the wait. Harley-Davidson unveiled a shocking new electrical bike that it says will go on sale in March 2021. And the motorbike producer can be spinning out its e-bike division as a separate firm referred to as Serial 1 Cycle.
In the beginning, it is a nostalgia play. The identify Serial 1 is a reference to “Serial Quantity One,” the nickname for Harley-Davidson’s oldest identified motorbike in-built 1903. The bike’s design, with its white tires, leather-based saddle and handgrips, and glossy black body, are supposed to harken again to that first prototype.
Harley’s new firm sprung out of the corporate’s skunk works Product Improvement Heart, the place a small group of “passionate motorbike and bicycle lovers” have been engaged on designing and growing an e-bike “worthy of the Harley-Davidson identify,” Harley says.
Harley-Davidson wouldn’t supply up any specs, so we will solely speculate on energy ranges, battery dimension, vary, and value. Simply based mostly on the pictures, Serial 1 has a mid-drive motor, a belt drive system (presumably a Gates Carbon system that’s identified to be lengthy lasting), a frame-integrated battery, frame-integrated headlight and taillights, and a leather-based accents.
One factor’s clear, although: this wasn’t one of many three prototype bikes that Harley confirmed ultimately 12 months’s EICMA Motorbike Present in Milan. Aaron Frank, model supervisor for Serial 1, wouldn’t touch upon future fashions however did be aware that the prototypes from EICMA are “indicative of what Serial 1 eBicycles could seem like.”
“Nice steps are being taken to make the bikes as simple and intuitive to function as attainable, which incorporates key options like a mid-mounted motor with built-in battery, built-in lighting and inner brake strains and wiring,” Frank stated in an electronic mail to GadgetClock.
Additionally no phrase from the corporate as as to whether it plans to place its fun-looking electrical moped into manufacturing, which we first noticed in early 2019. (Given the recognition and hype surrounding comparable fashions from Juiced, Rad Energy Bikes, and Lithium Cycle, in addition to the rising electrical moped market globally, it will be sensible for Harley-Davidson to leap on the bandwagon and put these unhealthy boys on the streets.)
Electrical bike gross sales within the US have been exploding for the reason that begin of the COVID-19 pandemic, although most e-bikes are imported from abroad. Final 12 months, the US imported about 270,000 e-bikes. This 12 months, the entire is anticipated to finish up someplace between 500,000 and 600,000, in keeping with Bloomberg citing information from the Mild Electrical Car Affiliation.
Harley is about to enter a really crowded market the place even big bike producers like Specialised, Trek, and Big are competing with quick rising e-bike corporations like Rad Energy Bikes, Pedego, and X-Treme Electrical Bikes. It additionally gained’t be the primary motorbike model to make this shift: UK-based Triumph unveiled its personal prototype, the Trekker GT, earlier this 12 months. And Ducati launched its first e-bike final 12 months.
Automotive manufacturers are additionally getting in on the motion: BMW is making electrical bikes and bikes, Audi is manufacturing electrical mountain bikes, Mercedes-Benz unveiled an electrical scooter, Ford acquired e-scooter startup Spin, and Jeep just lately unveiled a high-powered electrical mountain bike. But it surely hasn’t been with out its potholes, too. Ariv, the e-bike model launched by Common Motors, was quietly shutdown in Might, within the midst of the early days of the COVID-19 pandemic.
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