HBO Max Ends Free Trial Forward of Marvel Lady 1984 Launch
With the discharge of Marvel Lady 1984 only a few weeks away, HBO Max is formally ending its seven-day free trial supply, Selection studies. As a substitute of the seven-day trial, the WarnerMedia-owned streaming service might be providing a reduction to prospects who buy a six-month subscription. The brand new promo, which is accessible to each new and returning HBO Max customers, begins right now, December 3, and runs by January 15, 2021.
In keeping with the HBO Max web site, prospects who pay for a six-month membership prematurely will solely be charged $69.99, a 22% low cost from the standard $14.99/month charge. The promo window will lengthen by the discharge of Marvel Lady 1984 on December 25 and proceed by New Years earlier than ending simply two weeks previous to the discharge of The Little Issues, Warner Bros.’ first movie of 2021.
“We continuously replace and iterate our gives to supply versatile methods for potential subscribers to entry all that HBO Max has to supply,” a WarnerMedia consultant stated in an announcement in regards to the free trial ending, per Selection.
WarnerMedia’s determination to cancel the HBO Max seven-day trial comes lower than an hour after Warner Bros. introduced that its total 2021 movie slate might be launched on the platform for an unique, one-month entry interval “concurrent with the movie’s home launch” in theaters. The studio’s present lineup contains The Little Issues, Judas and the Black Messiah, Tom & Jerry, Godzilla vs. Kong, Mortal Kombat, These Who Want Me Useless, The Conjuring: The Satan Made Me Do It, In The Heights, Area Jam: A New Legacy, The Suicide Squad, Memory, Malignant, Dune, The Many Saints of Newark, Cry Macho, and The Matrix 4, however Warner notes that the movies and launch dates are topic to alter.
“We’re residing in unprecedented instances which name for artistic options, together with this new initiative for the Warner Bros. Footage Group,” stated Ann Sarnoff, Chair and CEO of WarnerMedia Studios and Networks Group, in an announcement. “Nobody needs movies again on the large display screen greater than we do. We all know new content material is the lifeblood of theatrical exhibition, however we’ve to stability this with the truth that the majority theaters within the U.S. will seemingly function at decreased capability all through 2021.”
“With this distinctive one-year plan, we are able to help our companions in exhibition with a gradual pipeline of world-class movies, whereas additionally giving moviegoers who could not have entry to theaters or aren’t fairly prepared to return to the films the possibility to see our superb 2021 movies,” she continued. “We see it as a win-win for movie lovers and exhibitors, and we’re extraordinarily grateful to our filmmaking companions for working with us on this revolutionary response to those circumstances.”
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