HBO Now subscribers can proceed to stream on Amazon in any case
Amazon and WarnerMedia have struck a brand new non permanent settlement that may enable HBO Now clients to proceed streaming on Hearth TV whereas the businesses proceed negotiations over HBO Max.
Earlier than we go any additional, let’s break down this case. In April, WarnerMedia launched its new crown jewel streaming service, HBO Max. The app was made out there all over the place besides on Amazon Hearth TV and Roku. Two weeks after HBO Max launched, WarnerMedia introduced it was eliminating the HBO Go app. That is how HBO clients who bought the community through their cable supplier may stream content material. On the identical time, WarnerMedia introduced that the HBO Now app would merely grow to be HBO. To shortly summarize: HBO Go is disappearing, HBO Now could be changing into HBO, and HBO Max nonetheless isn’t out there for Amazon clients.
WarnerMedia additionally introduced on the time that Amazon wouldn’t carry the brand new HBO app as of July 31st. This meant there could be no manner for the roughly 5 million HBO subscribers on Amazon to look at the community. Now, nevertheless, Amazon and WarnerMedia have struck a deal to permit HBO Now clients to stream the community in the intervening time, based on Selection.
As a part of the brand new deal, customary HBO subscribers who’ve their subscription through Amazon Prime Video Channels (the ecosystem that homes a bunch of add-on channels) can proceed streaming the community. Whether or not HBO stays a part of the Channels ecosystem is an ongoing a part of the dispute between WarnerMedia and Amazon. Negotiations for HBO Max have reportedly stalled.
Is all of it unnecessarily sophisticated? You guess! Does this imply that HBO Now clients will endlessly use the newly branded HBO app? Who is aware of! Will HBO Max ever come to Amazon? I want I had a Magic 8-Ball to seek the advice of.
There’s additionally the opposite elephant within the room: Roku. HBO Max hasn’t landed on the platform both, and HBO Go can be being sundown. However not like Amazon, WarnerMedia and Roku already had a deal in place to let HBO Now clients proceed streaming within the newly designated HBO app.
So why is all of it so complicated? WarnerMedia desires its HBO clients to make use of HBO Max. Which means each cable clients and digital-first streamers who’re utilizing HBO Now. Changing these subscribers has been a ache for WarnerMedia, based on AT&T CEO John Stankey, who spoke about HBO Max on AT&T’s latest earnings name. Eliminating HBO Go and HBO Now as names permits WarnerMedia to make the affords a bit of extra easy going ahead: HBO and HBO Max. I think about the purpose is to ultimately solely supply HBO Max.
Making an attempt to grasp WarnerMedia’s (and, to a a lot bigger extent, AT&T’s) branding methods is an exhausting activity. However all it’s essential know is that in the event you subscribe to HBO Now or HBO through Amazon Prime Video Channels, you’ll nonetheless have the ability to stream the community as of August 1st. Be happy to take pleasure in Perry Mason at a leisurely pace as a substitute of making an attempt to cram all of it in directly.
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