HDFC Life stands with Dabbawalas of Mumbai with ‘PromiseWalaDabba’ Marketing campaign
From final 125 years Dabbawalas neighborhood has delivered well timed tiffins to over 2 lakh clients each single day.
In help of Mumbai’s Dabbawalas, HDFC Life in affiliation with Ketto India has initiated #PromisewalaDabba, a nationwide crowdfunding marketing campaign.
As a consequence of circumstances surrounding the COVID-19 pandemic and the continuing lockdown, the Dabbawalas of Mumbai are one of the affected communities, with motion restrictions and places of work and industries closed and earn a living from home in impact. The neighborhood had no possibility than to return to their respective villages and swap to a distinct supply of livelihood.
#PromiseWalaDabba has been initiated by the insurance coverage firm for supporting the neighborhood, with an goal to assist the Dabbawalas of Mumbai stand on their toes as soon as once more with a month’s provide of ration, delivered to their properties. Ketto, India’s foremost crowdfunding platform has additionally partnered with HDFC Life as a part of the marketing campaign so as to function a platform to boost cash for this trigger.
As a part of the marketing campaign, a #PromisewalaDabba will probably be delivered that features important provides corresponding to staple meals components, spices and accompaniments, sanitizers and toiletries.
From final 125 years Dabbawalas neighborhood has delivered well timed tiffins to over 2 lakh clients each single day. Contribute in the direction of the trigger at https://ketto.org/dabbawala
This can be a press launch printed on behalf of HDFC Life. No a part of the article has been edited.
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