The final day to redeem Kool-Aid points was June 30, 2010, and they are no longer redeemable. The programme was terminated on 30 June 2007
Since June 30, 2007, it has also become impossible to collect Kool-Aid points. Initially, points were not redeemable after June 30, 2008. In May 2009, however, Kraft Foods announced that consumers could redeem points until 2010 by completing a form. Kool-Aid points (also known as “Kool Points”) appeared on every Kool-Aid package prior to June 2007. They were redeemable for Kool-Aid catalogue products. The consumer would exchange points for an item of their choosing and pay for shipping and handling.
