The Ridley’s Advantage Card can be used to redeem points at Ridley’s Family Markets for qualified products and services. As of 2015, eligible products include a dozen donuts, 12-piece chicken meals, Proctor Silex products, and an assortment of gift card alternatives.
Additionally, Ridley’s Family Markets points can be redeemed for travel rewards or philanthropic activities such as Home Town Advantage and Scholarship Promise. Customers can exchange one Southwest Rapid Rewards point for each Ridley’s Advantage Card point earned. Home Town Advantage permits Ridley’s Advantage card points to be donated to local groups. Scholarship Promise converts points to scholarship donations for a single student or numerous students.