LG used a digital influencer to announce new merchandise throughout its CES keynote
Reah Keem is rather like you and I — she loves engaged on music, vacationing overseas, and is fairly bummed out about not having the ability to go to any cool locations proper now. The most important distinction, nonetheless, is that Reah Keem isn’t an actual particular person.
LG launched Reah Keem as a digital influencer who appeared throughout its live-streamed CES keynote to unveil the corporate’s new line of LG CLOi UV-C robots. The robotic, which was introduced by LG in December, is designed for areas with excessive visitors, like accommodations, and roams round shining UV-C mild that ought to scale back publicity to dangerous germs. Keem’s job was speaking about how necessary the CLOi UV-C was to her personal life, utilizing the possibility to speak about how excited she was to begin touring once more in the true world — a world through which she technically doesn’t exist.
She might not want oxygen to breathe, however Keem is unquestionably leaving her mark on the true world (together with dwelling in Seoul, apparently). She has round 6,000 followers on Instagram and a SoundCloud web page with precisely one track. For what it’s price, it’s fairly good.
Digital influencers aren’t new, however the look of a digital creator at a extremely virtualized and socially distant CES actually hammered house how bizarre this occasion was. It’s nothing in need of weird watching a creepily correct digital influencer say issues like “I’m going to sit back in my studio,” engaged on some sick beats, till the pandemic involves an finish and protected journey can occur once more.
Though, paying an influencer to advertise one thing they don’t actually care about appears solely correct to the influencer ecosystem. It’s unclear if LG truly created Reah Keem, or if LG paid her for her companies in any respect; a press launch solely says that LG “launched” Keem.
Will Keem have a future exterior of this one LG dwell stream? Will she face competitors from different big-time digital influencers, together with Miquela Sousa (higher often called Lil Miquela) or Shudu? Proper now, she’s engaged on her sick beats in her cool house studio, however the digital influencer scene is heating up.
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