Marianne Carus, 92, Dies; Created Cricket Magazine for the Young
“They have been aghast at what Dick and Jane had completed to American studying,” John Grandits, Cricket’s first designer, stated in a cellphone interview.
The Caruses tried a special strategy a decade later with Cricket, beginning with their advisory board, which they stacked with literary heavyweights, amongst them the kids’s writer Lloyd Alexander; Virginia Haviland, the founding father of the Kids’s Guide Part at the Library of Congress; and the novelist Isaac Bashevis Singer. (A narrative by Mr. Singer, a couple of cricket who lived behind a range, impressed the journal’s identify.) The board provided recommendation and helped the Caruses make inroads amongst the librarians and well-educated dad and mom they might goal as subscribers.
The couple additionally drew on the East Coast literary world to construct their employees. Marcia Leonard, an editorial assistant and their first rent, was a latest graduate of the publishing course at Radcliffe School. They employed Clifton Fadiman, a former books editor at The New Yorker, to be Cricket’s senior editor. Mr. Fadiman’s common radio and tv appearances made him one in every of the few midcentury New York intellectuals to develop into a family identify, and he used his intensive community of mates to inventory the journal’s pages: He bought his buddy Charles M. Schulz, the creator of “Peanuts,” to contribute to the first difficulty.
Alongside Mr. Schulz, the first few problems with Cricket featured new work by Mr. Singer and Nonny Hogrogian, a two-time winner of the Caldecott Medal for kids’s literature, in addition to reprints of labor by T.S. Eliot and Astrid Lindgren, who created Pippi Longstocking.
Writers of each kids’s and grownup literature tried to get into the pages of Cricket; Ms. Carus as soon as rejected a submission by the Pulitzer Prize-winning novelist William Saroyan. (He took it gracefully and despatched in one other story, which she accepted.)
Ms. Carus printed a number of anthologies of Cricket tales, and in the early Nineties launched three extra titles, geared toward totally different ages. She ran the journal out of a book-filled warren of places of work above a downtown bar, and later out of a repurposed clock manufacturing facility. Round 2000 its headquarters, and its employees of about 100, moved to Chicago, although Ms. Carus, nonetheless the editor, determined to remain in LaSalle, with a few of her high editors trekking forwards and backwards each few days. The Caruses offered Cricket and its associated titles in 2011; they’re nonetheless being printed.
Regardless of its fan base, Cricket by no means made a lot of a revenue, a incontrovertible fact that didn’t appear to hassle Ms. Carus.
“That is an idealistic enterprise,” she informed The Baltimore Solar. “We’re not attempting to earn cash. If we have been, we’d be in comics and intercourse manuals.”
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