McDonald’s says Australian Burger King ripped off Massive Mac
Australia’s Burger King franchise is promoting a burger that appears suspiciously much like the Massive Mac — and McDonald’s isn’t lovin’ it.
The fast-food big has sued Aussie rival Hungry Jack’s for ripping off its signature sandwich with a brand new double-decker providing referred to as the “Massive Jack,” experiences say.
In an Aug. 28 lawsuit, McDonald’s requested Australia’s federal court docket to cancel Hungry Jack’s trademark for the brand new burger over considerations that buyers would possibly confuse the 2, the Sydney Morning Herald reported.
The lawsuit claims Hungry Jack’s “intentionally adopted or imitated” the Massive Mac’s “distinctive look or construct” with the Massive Jack, which the chain began promoting in July, in accordance with the paper. The burgers have basically equivalent substances: Two beef patties, lettuce, cheese, onions, pickles and “particular sauce” served up on a sesame seed bun.
McDonald’s additionally accused Hungry Jack’s of registering the Massive Jack trademark in November “in unhealthy religion” and refusing to heed calls for that the chain cease promoting the burger, in accordance with The Guardian.
McDonald’s argues within the lawsuit that Hungry Jack’s prospects “can be deceived into considering, or alternatively can be precipitated to wonder if it won’t be the case,” that they had been truly consuming a product linked to McDonald’s, The Guardian reported.
The grievance additionally requires damages and the destruction of all promotional supplies for the Massive Jack or the “Mega Jack,” a bigger model of the sandwich, in accordance with the outlet.
Hungry Jack’s didn’t instantly reply to a request for remark Thursday morning. However the chain informed Reuters that it couldn’t touch upon the case as a result of it “has not been served any formal paperwork from the court docket.”
McDonald’s additionally didn’t instantly reply to a request for remark Thursday.
Billionaire Jack Cowin began Hungry Jack’s in 1971 because the Australian franchise of Burger King. The Florida-based fast-food chain makes use of a unique identify in Australia as a result of its present identify had already been trademarked by one other enterprise.
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