Greater than half of People turned to video video games throughout lockdown
With 2020 consumed virtually completely by the COVID-19 pandemic, greater than half of US residents turned to video video games to fill the time. In line with Nielsen firm SuperData’s 2020 12 months in evaluate, 55 % of individuals picked up video video games — out of boredom, to flee the true world, to socialize — throughout the first part of lockdowns.
The shift factors to a bigger one in leisure. Film theaters, sports activities, performs, and extra have been largely inaccessible, if not outright harmful to public well being. Simply as streaming, each of the Twitch and Netflix selection, grew to become an enormous supply of leisure, so did video games — particularly for adults. In line with SuperData, 66 % of customers from 18 to 24 performed extra console video games, whereas 60 % performed extra cell titles. Unsurprisingly, patrons additionally tended towards digital purchases.
SuperData stories that 27 % of individuals — about 1 in 4 — performed video games to remain in contact with one another. In 2020, video games like Animal Crossing: New Horizons and Amongst Us grew to become cultural touchstones. Animal Crossing was the hit of the early pandemic, whereas Amongst Us had almost half a billion gamers in November alone. Politicians like Joe Biden and Alexandria Ocasio-Cortez capitalized on their recognition to lift consciousness for the 12 months’s presidential election. Even Pokémon Go managed to adapt to the pandemic and develop 39 % 12 months over 12 months, due to Niantic’s updates.
As bodily areas disappeared, video video games grew to become one of many few locations for individuals to spend time collectively — whether or not that was to take pleasure in digital concert events in Fortnite, learn to vote, or simply hang around. SuperData estimates that digital video games alone garnered $126.6 billion over the course of the 12 months. The numbers might not spike this 12 months as a lot as they did in 2020, however SuperData predicts “the long-term habits fashioned throughout lockdown are right here to remain.”
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