Morgan Wallen Debuts at No. 1 and Smashes a Nation Streaming Report
The brand new 12 months has began with a bang for the music business, as two younger stars have arrived with monster streaming hits.
Morgan Wallen, a 27-year-old singer-songwriter, tops the newest Billboard album chart together with his second launch, “Harmful: The Double Album,” which broke the nation streaming report by a large margin. And Olivia Rodrigo, a 17-year-old singer and actress, has a smash single with “Drivers License” that has turn into a social-media meme unto itself.
“Harmful: The Double Album” opens at No. 1 on the album chart with the equal of 265,000 gross sales in america, in keeping with MRC Knowledge, previously often called Nielsen Music, which was purchased by Billboard’s mother or father firm a bit over a 12 months in the past. Songs on “Harmful” racked up 240 million streams — by far the most important weekly tally for a rustic album, beating the 102 million earned by the expanded model of Luke Combs’s “What You See Is What You Get” in October.
Wallen’s success is the newest step within the slowly evolving story of nation music and streaming. For years, nation has lagged behind hip-hop, pop and even rock within the transition to streaming, with many nation followers preferring to obtain their favourite albums and even purchase them on CD. However the pandemic has begun to vary that. In 2020, nation represented 7.1 p.c of all on-demand music streams in america (counting each audio and video performs), up from 5.9 p.c the 12 months earlier than, in keeping with MRC.
Additionally this week, Taylor Swift’s “Evermore” fell one spot to No. 2 and Pop Smoke’s “Shoot for the Stars Goal for the Moon” is No. 3. The R&B singer Jazmine Sullivan’s “Heaux Tales” opened at No. 4, a brand new chart excessive for her, whereas Lil Durk’s “The Voice” is No. 5.
The outcomes of Billboard’s Sizzling 100 singles chart can be launched on Tuesday, however Rodrigo’s “Drivers License,” which broke Spotify’s report for essentially the most streams in a single day for a non-holiday music, is broadly anticipated to take simply the No. 1 spot.
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