Nerf is hiring a chief TikTok officer, and my inner teen is drooling
As a ‘90s child, I used to dream of successful the Nickelodeon Tremendous Toy Run — 5 minutes to fill a Toys R Us procuring cart with something I appreciated. I had my route all deliberate out: stacks of video video games, a few alternative Lego units, and then a fill-up on the Nerf aisle.
The world is very totally different proper now, after all, however Nerf might have simply introduced a trendy, grown-up model of the dream: it’s hiring a chief TikTok officer to dream up the corporate’s advertising and marketing for 3 months, giving one fortunate influencer $30,000 and “a huge quantity of Nerf merchandise” in alternate for serving to Hasbro work out how one can entice Gen Z.
Oh yeah, this is positively a advertising and marketing stunt. But it surely’s additionally a actual job on the corporate’s actual profession website, and you’ll must submit a actual job utility and interview for the position if Hasbro likes what you’ve obtained. You’ll be anticipated to create 10–12 TikTok movies per thirty days, meet weekly with Nerf’s advertising and marketing group, and — sadly — be 18 or older to get employed.
It’s additionally fully distant, so that you’ll be interfacing via Microsoft Groups, Zoom, or what have you rather than getting a tour of the Nerf labs or archives. Not as enjoyable as could possibly be!
However nonetheless, fairly enjoyable. Right here’s hoping this goes to a new face, not a longtime influencer! When you’re chosen, we’d love to listen to what it was like afterward. My DMs are open.
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