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Netflix and the Internet of Fads

Netflix and the Internet of Fads
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Netflix and the Internet of Fads

Netflix and the Internet of Fads

TikTok and Netflix, of course, did not invent Flash in the pan. But the infinite nature of the internet and online mechanics has supercharged 15 minutes of publicity.

“Some of us and some businesses will learn to accept that publicity comes in five seconds, not 15 minutes at a time,” Tal Shachar, a media and video game executive, wrote last year.

Almost every day or week, there is a new episode of digital entertainment or online celebrity frenzy that comes and goes much faster than fast fashion.

Netflix runs fads for wearing track suits or playing chess. The Reddit mob, which tried to track down the Boston Marathon bomber in 2013, turned the regular TikTok Awakening into a crusade. The viral internet celebrity machine of 2010 seems vague compared to the fast minting of online stars like Cranberry Juice Skateboard Guy.

Why is this happening? I will mention a few possibilities. First, everything is online. The good news is that it makes more room for new trends or personalities and helps us find out what to look for in Netflix or TickTock recommendations.

The bad news is that it’s hard to keep your focus on anything for long. I would love your Instagram photos but… Hey, look over there! Some other shiny internet objects!

Second, Flash Internet moments are captured by the recommendation system of our favorite websites that pay more attention.

People who watched that sorority TikTok video Others TikTok videos commenting on them, which signals TikTok’s computers to feed more noisy videos into our eye sockets. Netflix, YouTube, Spotify, Facebook and many other popular sites work on the same feedback loop which pushes the noticeable things more.

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It’s hard to imagine slowing down the digital frenzy, so we may need to adapt to this reality.

When you hear a song or get angry about something you’ve seen online, it’s beneficial to be aware of the impact of corporate computer systems that reward your attention.

And you have to re-measure your mindset. My colleague Kashmir Hill wrote a fascinating essay this year on the belief in the early days of social media that the more our lives and thoughts are documented online, the more we will judge others by their worst moments. “Instead, the opposite has happened,” Kash wrote.

We can still develop the compassion that Internet optimists once predicted. Knowing that some new internet drama will emerge in an hour can prevent you from being dragged into an endless cycle of oncoming and outgoing outbursts on the expensive arrival calendar or the “TickTock Couch Guy”.

Even Netflix seems to have a misconception about relying on the high sugar of fast-paced online trends. Bloomberg News reporter Lucas Shaw wrote a year ago that Netflix is ​​trying to rely a little less on popular and rapidly declining series and movies.

It turns out that creating long-lasting entertainment is expensive and tiring. This is also a useful lesson for your tired brain.


  • Safety vs. Self-Driving Future Vision: According to some former Tesla employees, Elon Musk’s willingness to drive a Tesla car forced the company to compromise on road safety. Boudet report. In one instance, Musk asked Tesla engineers to install a rubber seal on the radar next to the sedan, although some employees warned that the seal could trap ice and snow and prevent the system from functioning properly.

    Related: Tesla drivers can now play video games from the large in-dashboard touch screen while the car is running.

  • Supply chain people are also: A computer chip factory in Malaysia continued to operate during the growth of Kovid-19 in the country this year. Family members of one of the dead workers told Bloomberg News that they blamed the company for the covid death rate for plant workers, which is higher than the rest of Malaysia. (Subscription may be required.)

  • Does your cat like to watch birds? Or is she bored of you? Megan Reynolds writes in New York Times Magazine about her cat (and herself) enjoying hours of YouTube videos that give indoor cats a glimpse of birds and outdoor views.

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Nothing like the mascot of the Japanese baseball team. This is Nazo no Sakana, the mascot of the Chiba Lotte Marine team, doing his famous routine. By vomiting his own skeleton. (Thanks to my colleague Erin McCann for posting this.)


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