Oscars 2021: A detailed look at The Father's campaign run that led up to Anthony Hopkins' historic, unexpected win

Oscars 2021: A detailed look at The Father's campaign run that led up to Anthony Hopkins' historic, unexpected win
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Oscars 2021: A detailed look at The Father's campaign run that led up to Anthony Hopkins' historic, unexpected win

For months, it was thought of a certain guess that Chadwick Boseman would win a posthumous best-actor Oscar for his galvanizing efficiency in Ma Rainey’s Black Backside. The Sunday evening ceremony was even rearranged round that anticipated final result, scheduling Boseman’s class final so his widow, Simone Ledward Boseman, may settle for and finish the present with a crescendo of emotion.

That didn’t occur. As a substitute, the shock winner was Anthony Hopkins for The Father, and because the 83-year-old actor was a no-show at the ceremony, presenter Joaquin Phoenix collected the Oscar in his stead, and the telecast abruptly ended.

What went down? I’m instructed that Hopkins was at dwelling within the Welsh countryside, and had provided to settle for through Zoom if his identify was learn, however the Oscars nixed that plan. To differentiate themselves from award reveals just like the Golden Globes that had been hobbled by videoconferencing mishaps, Oscar producers inspired nominees to attend the Los Angeles gala in individual or to make their manner to satellite tv for pc ceremonies that had been set up in a handful of European cities.

Although his nominated co-star, Olivia Colman, attended the satellite tv for pc present in London, Hopkins selected to keep put in Wales, and because the producers’ edict was “no Zoom allowed,” the present as an alternative ended anticlimactically. (In lieu of an acceptance speech, Hopkins launched an appreciative video on social media the subsequent morning.)

So that is one burning Oscar query answered, however one other nonetheless stays: How did Hopkins pull off that shock victory when Boseman’s coronation had felt so sure for thus lengthy?

To seek out out, I referred to as up Michael Barker, who acquired and distributed The Father in his function as co-president of Sony Footage Classics. To listen to Barker inform it, Hopkins’ win was greater than a yr within the making, and concerned quite a lot of cautious calibration so the prolonged Oscar campaign of the movie would peak at the final minute.

Sony Footage Classics purchased The Father in late 2019, and initially deliberate a rollout comparable to that for the corporate’s Oscar favourite Name Me by Your Identify: The drama would debut at the Sundance Movie Competition in January 2020, earn glowing opinions, after which relaunch in November with a sluggish theatrical rollout within the thick of Oscar season.

That’s an awfully very long time for a film to maintain momentum, however when a movie is coping with delicate matters, that prolonged runway is crucial, Barker mentioned. The Father is a wrenching movie about an aged man wrestling with dementia, and many citizens instructed Barker and his co-president, Tom Bernard, the subject material made them afraid to watch it. Overcoming their defenses and turning the film right into a must-see would take a while.

“We have now all the time prided ourselves on having these high-quality movies that want that lengthy tail,” Barker mentioned. “We simply trusted within the high quality of the movie, and particularly the standard of the 2 lead performances. Then the pandemic intervened.”

As theaters started to shut and studios offered off lots of their 2020 movies to streaming companies like Netflix and Amazon Prime Video, Barker and Bernard have been confronted with a quandary: Ought to they negotiate a profitable deal to offload The Father to a streaming firm keen to purchase a scorching awards title, or preserve it for themselves within the hope that theaters in New York and Los Angeles would reopen later within the yr?

“We determined it didn’t make sense to promote the movie to a streamer, as a result of the streamers had so many movies of top of the range — we have been fearful it could simply turn into one in every of many at the top of the yr,” Barker mentioned. “So we determined to take the danger.”

Because the pandemic wore on, the Oscars eligibility window was prolonged from the top of 2020 to 28 February, 2021, and The Father escaped to a late February opening date. Within the meantime, Netflix debuted Ma Rainey’s Black Backside to nice acclaim, and Boseman’s heralded efficiency rocketed forward of Hopkins with Oscar oddsmakers.

Had Sony Footage Classics miscalculated its second? By the top of the yr, Boseman was thought of unbeatable, and a lot of the main contenders this season have been already in launch. In the meantime, The Father was nonetheless MIA.

Oscars 2021 A detailed look at The Fathers campaign run that led up to Anthony Hopkins historic unexpected win

Anthony Hopkins in The Father

“So most of the massive movies have been accessible on streamers that I may simply go on Netflix or Amazon, and there’s Sound of Metallic, there’s Mank, there’s Ma Rainey,” Barker admitted. “So how can we get our movie to these academy members as greatest we will? We left no stone unturned in what we provided them.”

Sony Footage Classics added The Father to the academy’s screening portal in November, however doubled down by additionally sending out DVD screeners and hard-bound copies of the script to awards voters. “We nonetheless really feel there’s a sure quantity of people that would like the DVD,” Barker mentioned, “and even if you happen to don’t want it, while you get the DVD at dwelling, there’s that title once more to remind you to see it.”

That old school strategy started to repay, and The Father earned essential nominations at the Display screen Actors Guild and the Golden Globes, in addition to a Producers Guild nomination indicating potential best-picture power. Nonetheless, Boseman gained the Golden Globe over Hopkins on 28 February, simply as The Father was opening.

That rollout got here as theaters in New York and Los Angeles started to reopen, distinguishing The Father as a marquee wide-release title for voters anxious to see a big-screen movie. However with theaters working at a diminished capability and necessary places just like the ArcLight in Los Angeles nonetheless closed, Sony Footage Classics would have to supply another choices.

“It was apparent, the broader we acquired, that there wasn’t going to be big grosses for pandemic causes, so we determined to put the movie out on PVOD for $19.99 on locations like Amazon Prime and Apple iTunes,” Barker mentioned, referring to premium video on demand. And that digital debut got here simply after the movie earned six Oscar nominations on 15 March, stoking the curiosity of individuals keen to catch up on the nominees.

“I feel what actually helped us was to wait till that second when folks have been truly on the verge of voting, and making an attempt to be within the limelight at the appropriate second when so most of the different movies on the streamers had already performed out final fall, and turn into outdated information,” Barker mentioned.

A robust displaying at BAFTA, the place Hopkins lastly notched a major best-actor win, indicated that the momentum of the movie may be selecting up, and a high-profile look on The Late Present With Stephen Colbert was scheduled proper earlier than Oscar voting closed. However within the meantime, many citizens who have been certain that Boseman would win, and that their votes wouldn’t matter, threw their assist behind Hopkins, illustrating the peril of being the frontrunner. It helped, too, that Hopkins hailed from a best-picture nominee (Ma Rainey’s Black Backside was not nominated), a correlation that often accompanies a best-actor victory.

In the long run, Hopkins gained in what Barker is bound was a good race: “I guess if you happen to seemed at the totals, there was even an in depth No 3 with Riz Ahmed from Sound of Metallic,” he mentioned. The reality that The Father — and never the eventual best-picture winner, Nomadland — acquired the adapted-screenplay Oscar, suggests that its attraction to voters was not restricted to the lead actor’s titanic efficiency.

As for that actor, “I had an change of emails with him this morning, they usually have been fairly great,” Barker instructed me. “He was very exuberant, and really moved. He mentioned to have one thing like this, at his age, was such a present.”

Kyle Buchanan c.2021 The New York Occasions Firm

(Additionally learn — Oscars 2021: Anthony Hopkins’ Greatest Actor win over Chadwick Boseman locations benefit above political niceties, posthumous tributes)

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