Pop star Ava Max will hold an album launch party in Roblox

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Pop star Ava Max will maintain an album launch social gathering in Roblox

Ava Max is holding an album launch social gathering in an surprising place: the digital realm of Roblox. The pop star shall be a part of what’s described as “a first-of-its-kind immersive album launch social gathering and digital fan meetup” to rejoice the discharge of her new album Heaven & Hell.

It’s going to characteristic a wide range of occasions, together with a Q&A with the artist, a efficiency of some new songs, a merch retailer, and in-game quests. The entire thing will happen in a digital area described as a “sky-high dance flooring,” which you’ll be able to see within the gallery under. “I simply can’t wait to satisfy my followers on Roblox this Friday,” Max mentioned in a press release. “I miss with the ability to work together with everybody in particular person, and I’m actually excited to do this new means of connecting with them in a life-like immersive expertise to share my new music.”

The occasion is simply the newest in an ongoing development of artists turning to digital platforms, which has solely accelerated given the continued pandemic. Roblox, which boasts greater than 100 million month-to-month gamers, even hosted a charity live performance earlier within the yr. Elsewhere, The Weeknd held a TikTok live performance, a large model of Travis Scott stomped round Fortnite’s island, and American Soccer performed a blocky present within Minecraft. Fortnite developer Epic lately created a state-of-the-art studio in LA the place artists can carry out and be broadcast into the sport.

Ava Max’s Roblox social gathering will happen on September twenty fifth at 7PM ET.

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