Porsche is adding its electric Taycan sports car to its subscription service. Customers can take the car on a month-to-month basis or for as little as a day.
Porsche is adding its all-electric Taycan sports car to its subscription service. For as little as $2,500 a month, you can burn rubber in a 522-horsepower, 390-kW Taycan 4S with rear-wheel drive. The 4S usually retails for round $103,800.
The German automaker’s subscription service, Porsche Drive, first launched in October 2017 as a pilot program in Atlanta, Georgia. It has since grown to eight different cities, together with San Francisco, San Jose, Los Angeles, Monterrey, Irvine, Houston, and Phoenix. As a subscriber, you can get entry to up to seven totally different fashions for a month-to-month subscription or for as little as a day.
“Consider Porsche Drive as sports car-as-a-service, a handy digital means to entry the Porsche expertise,” mentioned Kjell Gruner, president and CEO of Porsche Automobiles North America, in a assertion.
Porsche is solely making the Taycan 4S out there to subscribers initially. Customers can entry it by means of the automaker’s Single-Car subscriber plan, not as a swap in the multivehicle program. The charges are as follows:
- $3,250 per 30 days for the Taycan 4S
- $2,500 per 30 days for the Taycan with rear-wheel drive
- $335 per day for day by day leases for three days or fewer
- $295 per day for four-plus days
Porsche says its month-to-month subscription charges are about 20 p.c greater than the month-to-month charges related to a two-year lease, however they arrive with the added flexibility of having the ability to cancel your subscription at any time.
As a part of the subscription, Porsche additionally covers automobile tax and registration, insurance coverage, upkeep, and detailing. There is a $500 activation payment at first and a credit score test, however Apple iOS and Android customers can then obtain the app and schedule same-day or future automobile exchanges by means of the Porsche Passport app.
Subscriptions have been a combined bag for the auto trade. Ford walked away from its service final fall following low demand. Cadillac shut down its service Guide in 2018, solely to resurrect it a number of months later with fewer choices. Final summer time, Mercedes-Benz pulled the plug its Assortment subscription service, citing mediocre gross sales. And most lately, BMW suspended its two-year-old service.
Different automakers have had some success. Audi, Volvo, Nissan, and Jaguar are nonetheless providing some variation of a subscription service. Even the large car rental firms, Hertz and Enterprise, are getting in on the motion. Most of those subscriptions are solely out there in particular cities and are nonetheless in the pilot section.
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