RailTel to launch content material on demand service in trains, railway stations from this month
RailTel has roped in Margo Networks, a subsidiary of Zee Leisure, to offer the CoD service onboard 8,731 trains and 5,952 railway stations
New Delhi: The much-awaited Content material on Demand (CoD) service in trains can be launched this month, a senior official of Railway PSU RailTel mentioned on Thursday.
The service entails infotainment in transferring trains by offering preloaded multilingual content material which is able to embrace films, information, music movies, and basic leisure.
To make sure buffer-free providers, media servers can be positioned inside coaches, RailTel CMD Puneet Chawla mentioned in a press briefing. Passengers will have the ability to get pleasure from high-quality buffer-free streaming throughout private units and the content material can be periodically refreshed.
The service can be rolled out onboard 8,731 trains together with 5,723 suburban trains and greater than 5,952 Wi-Fi-enabled railway stations. Pilot implementation in a Rajdhani and an AC suburban rake over Western Railway is within the last stage of completion and testing.
The income share of Railway and RailTel is 50:50 with the PSU anticipating an annual income of not less than Rs 60 crore from the initiative. RailTel has roped in Margo Networks, a subsidiary of Zee Leisure, to offer the CoD service in trains and railway stations.
The undertaking can be carried out in two years and the content material can be made obtainable each in paid and unpaid codecs for a contract interval of 10 years which incorporates the primary two years of implementation.
With an intention to generate extra non-fare income, the Railway Board has entrusted RailTel with offering the CoD service to passengers in trains.
“Content material on Demand can be obtainable from this month and it’ll not solely enhance passenger expertise but in addition improve non-fare income by a number of monetisation fashions,” Chawla mentioned.
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