Health

Sanjeevani – A Shot of Life: Network18 and Federal Bank’s drive to raise awareness about COVID-19 vaccination

Sanjeevani – A Shot of Life: Network18 and Federal Bank’s drive to raise awareness about COVID-19 vaccination
Written by admin
Sanjeevani – A Shot of Life: Network18 and Federal Bank’s drive to raise awareness about COVID-19 vaccination

Sanjeevani – A Shot of Life: Network18 and Federal Bank’s drive to raise awareness about COVID-19 vaccination

The initiative is a Federal Financial institution CSR drive that intends to attain each Indian with related and essential info about the COVID-19 vaccine.

Sanjeevani – A Shot of Life: Network18 and Federal Bank's drive to raise awareness about COVID-19 vaccination

Representational picture. AFP

On the event of World Well being Day, Network18 will launch its newest ‘Sanjeevani – A Shot Of Life’ marketing campaign on April 7. The marketing campaign is geared toward creating and rising awareness about vaccination towards COVID-19 and why it can be crucial to get inoculated.

The initiative is a Federal Financial institution CSR drive that intends to attain each Indian with related and essential info about the COVID-19 vaccine.

With the launch of the COVID-19 vaccines, it’s time to guarantee each Indian will get the ‘Shot of Life’.

Whereas India initially achieved reward for its fast response to COVID-19 and main the push for the event of efficient vaccines, the quick mutating virus and the sluggish tempo of vaccination has pushed the nation into the grip of a second wave.

Whereas there isn’t a nationwide lockdown and financial actions proceed to regain momentum, the state of affairs stays grim. New restrictions have been imposed in almost each state as new hotspots emerge.

The marketing campaign has a three-point agenda: to unfold awareness relating to vaccination and vaccines amongst all Indians, undertake villages and perform vaccination drives concentrating on the decrease strata of the society and creating awareness amongst plenty and the social companies sector about the initiative.

It’s incumbent on corporates, non-governmental organisations and hospitals to assist be sure that vaccines change into fashionable, low-cost and simply accessible. Thus, Network18 goals to take the onus and be sure that each Indian will get the COVID-19 jab and India returns to the “regular” quickly.

Whereas the federal government is hoping to inoculate as many individuals as attainable, rapidly, there are two main challenges: vaccine hesitancy and the associated fee.

Round 66 p.c of India’s inhabitants lives in villages that are distant and inaccessible, making it crucial for us to be sure that each Indian will get vaccinated and the nation returns to “regular”. Whereas the COVID-19 jab might price Rs 250, it’s nonetheless an unaffordable value for big households.

The initiative’s launch occasion will occur on the Attari border close to Amritsar, Punjab with on-ground and dwell attendance from visitors together with Union Well being Minister Dr. Harsh Vardhan, Punjab Chief Minister Captain Amarinder Singh, AIIMS Director Randeep Guleria, Serum Institute of India’s CEO Adar Poonawala, Narayana Well being’s chairperson Devi Shetty, NITI Aayog CEO Amitabh Kant, Punjab Well being Minister Balbir Singh Sidhu, Border Safety Drive (BSF) DG Rakesh Asthana and CNN’s Chief Medical Correspondent Dr. Sanjay Gupta.

Moreover, the ‘Sanjeevani Gaadi’, which will probably be unveiled by Federal Financial institution’s MD and CEO Shyam Srinivasan, will probably be flagged off from the Attari border. The automobile will journey throughout the nation – together with places like Nashik, Guntur, Indore and Dakshina Kannada – spreading info about COVID-19 vaccines and busting myths. Apollo Hospitals is the “well being knowledgeable” for the marketing campaign and will assist organise vaccination camps throughout the nation over the course of the marketing campaign.

Actor and philanthropist Sonu Sood is the marketing campaign’s model ambassador. You’ll be able to take a look at the marketing campaign video he shared on his Fb web page right here.

#Sanjeevani #Shot #Life #Network18 #Federal #Banks #drive #raise #awareness #COVID19 #vaccination

About the author

admin