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Social app Parler reportedly receives funding from the conservative Mercer family

Social app Parler reportedly receives funding from the conservative Mercer family
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Social app Parler reportedly receives funding from the conservative Mercer family

Social app Parler reportedly receives funding from the conservative Mercer household

Social media app Parler receives monetary backing from conservative hedge-fund investor Robert Mercer and his daughter Rebekah, The Wall Road Journal reported. The app, based as an alternative choice to Twitter and Fb and payments itself as “viewpoint impartial” noticed practically 1 million new downloads within the days after the US presidential election, rocketing it to the highest of the iOS and Google Play app shops.

Parler changed into a type of de facto house for conservatives’ protests in opposition to the election— together with the persistent “Cease the Steal” marketing campaign— after the race was known as for former Vice President Joe Biden. A number of high-profile conservative social media personalities inspired individuals to desert Twitter and Fb due to their moderation insurance policies, and as an alternative observe them on Parler.

Based on the WSJ, the Mercers, recognized for giving monetary assist to conservative causes and organizations, together with Cambridge Analytica, haven’t beforehand revealed their connection to Parler.

Parler didn’t instantly return a request for remark Saturday. On its web site, the Nevada-based firm says it “is the answer to issues which have surfaced in recent times because of adjustments in Massive Tech coverage influenced by varied special-interest teams.” Because the Wall Road Journal notes, Parler doesn’t use the content material advice algorithms that different social platforms do, algorithms which decide what content material customers in the end see based mostly on their conduct. As a substitute, Parler exhibits customers all posts from different customers they observe.

A longstanding gripe amongst conservatives on social media is that Twitter and Fb’s algorithms discriminate in opposition to them, “shadowbanning” their content material. To date, there’s been no conclusive proof of such conduct.

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