Spain Issued ‘Equality Stamps’ in Skin Tones. The Darker Ones Were Worth Much less.
MADRID — A brand new marketing campaign by Spain’s postal service that was supposed to sentence racism has backfired and ended up offending many individuals with a collection of stamps in pores and skin tones — the lighter the shade, the extra helpful the stamp.
The “Equality Stamps” have been issued this week to coincide with the anniversary of the homicide of George Floyd, the Black man whose killing by a police officer in Minneapolis fueled outrage on American streets and led to broad requires combating racism in the US and past. The launch of the stamps additionally coincided with European Variety Month.
Moha Gerehou, the creator of a brand new e-book about racism in Spain, stated on Twitter that he understood that the postal service meant properly — however stated that it had misfired badly.
It’s “an infinite contradiction,” he wrote — “a marketing campaign that launches stamps with a special worth relying on the colour in order to indicate the equal worth of our lives. The message is an absolute catastrophe.”
The value of the stamps begins at €0.70 (85 cents) for the darkest colour, and because the shade grows progressively lighter, the worth steadily goes as much as €1.60 for the palest.
The postal service said on Twitter that the pricing had aimed to replicate “an unfair and painful actuality that ought to not exist,” and that it had hoped the marketing campaign would “give voice to a era dedicated to equal rights and variety.”
However some critics stated that this message was simply misplaced and that the marketing campaign performed into the fingers of Vox, the far-right occasion that turned the third-largest group in Spain’s Parliament after elections in late 2019.
Mr. Gerehou, the creator and a Spanish native of Gambian descent, stated the postal service was becoming a member of a company antiracism push that had unfold to Spain from the US. However he stated that such efforts wanted to be “accompanied by profound modifications.”
The marketing campaign was designed with the assistance of SOS Racismo, an antiracism group, and promoted in a video by El Chojín, a rap artist.
SOS Racismo defended the stamps as “a really visible strategy to denounce the racism that hundreds of individuals undergo in the Spanish state.”
The group stated the marketing campaign additionally highlighted broader issues just like the rise of xenophobia in Europe and the plight of migrants looking for to make the perilous journey from northern Africa and the Center East into Spain through the Mediterranean.
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