Spotify and Chernin Leisure will flip podcasts into TV reveals and films
Spotify desires to show extra of its authentic podcasts into TV reveals and films. The corporate introduced a partnership at this time with Chernin Leisure, the manufacturing firm behind Ford v Ferrari, Hidden Figures, and New Lady, to develop TV and film pitches based mostly on Spotify-exclusive and authentic podcasts. The “first look” partnership means Chernin will get first dibs on creating pitches round Spotify IP. Spotify says its library now consists of greater than 250 authentic reveals from which Chernin can work off initially.
“Spotify has one of many largest libraries of unattached IP that exists on the planet at this time and that library is being added to each day,” Chernin mentioned in a ready assertion. “This treasure trove of content material plus the acceleration of latest voices and tales supplies an infinite alternative to remodel these addictive tales and IP into content material for the display.”
Turning podcasts into films and reveals has already confirmed to be a possible moneymaker for corporations. Chernin, Spotify, and Pineapple Avenue Media are already collaborating on a TV adaptation of The Clearing, and Gimlet Media, which is now owned by Spotify, additionally turned its present Homecoming right into a Prime Video authentic sequence.
Podcasts are cheaper and simpler to make than TV reveals and may show a narrative’s value earlier than studios decide to funding costly, on-screen manufacturing. Even film stars, like Rami Malek, are starring in fictional podcasts, setting themselves as much as be audio stars with the potential to be forged in a visible adaption of their present, too.
Spotify partnering with Chernin means it has a good manufacturing firm on the prepared, on the lookout for alternatives to capitalize on the corporate’s catalog with out Spotify having to workers up in Hollywood.
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