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Spotify enters the virtual concert business, starts selling $15 tickets to events

Spotify enters the virtual concert business, starts selling  tickets to events
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Spotify enters the virtual concert business, starts selling  tickets to events

Spotify enters the virtual concert enterprise, starts selling $15 tickets to events

Spotify is getting into the virtual concert enterprise, simply as in-person live shows have gotten extra of a risk. The corporate introduced immediately that folks can now purchase tickets to 5 totally different concert streams, which can air all through Could and June. Preliminary artists embody The Black Keys, Jack Antonoff of Bleachers, and Leon Bridges. The streams all are prerecorded however can solely be considered at a given time by way of the net browser. The exhibits aren’t out there on demand, and so they aren’t accessible by way of the Spotify app.

Tickets price $15, and viewers should have a Spotify account to watch the present. (Viewers can arrange a free Spotify account throughout the ticket-buying course of in the event that they don’t have already got one.) You’ll be able to take a look at the FAQ web page for extra particulars, however notably, tickets are tied to particular person customers’ accounts, so that they’re non-transferable, and if you find yourself lacking the present, you’ll be able to’t get a refund. (Spotify says every artist’s recording will air at 4 totally different instances to account for the world’s varied timezones, so consumers have to choose their most popular time.)

Spotify beforehand participated in the concert ecosystem by permitting artists to record exhibits by way of its app and hyperlink out to ones from particular companions, like Eventbrite. In 2017, the firm stated it generated greater than $40 million in ticket gross sales by way of its Followers First program, which provides followers additional perks, like early entry to tickets. It additionally hosted its personal in-person events tied to its playlist branding, together with Rap Caviar and Viva Latino.

Throughout the pandemic, the firm began itemizing virtual live shows, too. Fifteen {dollars} for these prerecorded live shows feels a bit steep, particularly as a result of it isn’t a lot totally different than dwell units you’ll be able to probably discover from late-night exhibits or different specials totally free on YouTube or Instagram Reside, however it looks like Spotify is attempting to discover a new income stream and manner to preserve followers engaged throughout a time when most have been disconnected from the thought of dwell music. It’s unclear if the firm intends to sustain the virtual concert collection. For now, these 5 exhibits are all the dedication we’ve seen.

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