Spotify’s unique Michelle Obama podcast will likely be out there on different platforms
Spotify made main headlines final 12 months when it introduced an unique podcast take care of the Obamas’ manufacturing studio Larger Floor. Right now, the corporate made a perplexing about-face. The corporate says it’ll be releasing the primary season of The Michelle Obama Podcast on “a quantity” of different podcast listening platforms beginning tomorrow, September thirtieth — two weeks after the present’s season 1 finale.
The corporate hasn’t detailed which platforms could have the present, nevertheless it’s in conversations with a number of, together with Stitcher, Google, Apple, and iHeart. A Spotify spokesperson says future seasons, if the present’s renewed, will “debut solely” on Spotify, however didn’t say whether or not the present will likely be windowed or absolutely unique to the service.
Obama’s present growth may assist Spotify discover a bigger viewers whereas additionally driving listeners again to the platform. It has examined this technique with different exhibits, together with Dope Labs, Son of Hitman, and InCharge with DVF, though it’s unclear whether or not these exhibits are gaining listeners on Spotify. (Advertisements inside a few of these beforehand unique exhibits promote Spotify, even on different platforms.) It’s additionally unclear if the Larger Floor deal all the time accounted for a wider launch — a Spotify spokesperson wouldn’t remark.
This information quantities to a 180-degree flip in stance for the audio firm. Though it’s piloted the technique with different exhibits, the Obamas are among the greatest stars — and certain the most important investments — that Spotify has determined to make out there exterior its platform. The corporate’s garnered consideration round its podcast ambitions due to its flashy acquisitions and big-name unique present launches, like one with Kim Kardashian West. In truth, Spotify’s press launch in regards to the Larger Floor deal stated the partnership would “produce podcasts unique to the platform,” so it’s odd to see Spotify make this primary present broadly out there after all of the unique hype.
On the similar time, some unique hosts have spoken up about unfair offers in current months. Joe Budden, one of many unique unique Spotify hosts, denounced the platform final month, saying he deliberate to go away after his contract expired on September twenty third. An episode hasn’t revealed on his feed since September nineteenth. The hosts of The Nod, initially a Gimlet Media present, additionally stated in June they wished to personal their podcast as a result of Spotify, which acquired Gimlet, now owns the present’s IP.
It doesn’t seem to be the Obama present’s wider launch got here out of comparable points with Spotify, however nonetheless, it feels prefer it’s popping out of left subject.
Replace 9/29, 5:41 PM ET: Up to date to mirror that any future seasons of The Michelle Obama Podcast will debut solely on Spotify.
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