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The New York Times is acquiring the podcast studio that created Serial and S-Town

The New York Times is acquiring the podcast studio that created Serial and S-Town
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The New York Times is acquiring the podcast studio that created Serial and S-Town

The New York Occasions is buying the podcast studio that created Serial and S-City

The New York Occasions has acquired the audio manufacturing firm behind the favored podcast sequence Serial, which is broadly credited with serving to popularize the fashionable narrative podcast motion. The corporate, known as Serial Productions, was fashioned in 2017 by Sarah Koenig, Julie Snyder, and Ira Glass after the success of the podcast’s preliminary season three years prior, and the staff has gone on to supply two follow-up seasons of Serial and a standalone podcast known as S-City. Phrases of the deal weren’t disclosed.

As a part of the deal, The Occasions is getting into into what’s being described as an “ongoing artistic and strategic alliance” with This American Life, the syndicated radio program from which Serial was initially spun off and for which Glass nonetheless works as a number. The mother or father firm of This American Life will stay impartial, however Serial Productions will now be thought of one in all The Occasions’ impartial podcast groups alongside the massively profitable The Each day and different packages.

The primary joint present from the brand new mixed groups, detailed under, begins subsequent week:

As Serial Productions joins The Occasions, the staff plans to supply plenty of exhibits and sequence below The Occasions and Serial Productions banner. The primary, “Good White Mother and father,” will deliver listeners together with award-winning reporter Chana Joffe-Walt as she examines the function white households play in shaping public training. You’ll be able to take heed to the trailer tomorrow, with the primary two episodes accessible on Thursday, July 30 on NYTimes.com or wherever you get your podcasts.

“We’re extremely pleased with ‘Serial’ and wished to discover a dwelling the place we felt shared values, one the place we’d be supported and resourced to inform extra tales, of the very best high quality,” Snyder, who’s Serial Productions govt editor, mentioned in assertion. “We’re thrilled to be becoming a member of The Occasions, the place they’ve demonstrated a dedication to pursuing the chances of audio and long-form narrative journalism.”

The Occasions deal will vastly profit the paper’s rising audio journalism ambitions, however it’s additionally a sign that the podcast market is turning into ever extra aggressive and now experiencing some consolidation in consequence. Spotify, for instance, is utilizing its monetary may to scoop up exclusives with massive names like Kim Kardashian West and Joe Rogan, after having acquired massive podcast manufacturing corporations like Invoice Simmons’ The Ringer and Reply All mother or father firm Gimlet Media.

Earlier at this time, Spotify introduced a brand new video podcast function that may imply its competing much more straight with YouTube. And Apple, which has remained one of many largest distributors of podcasts so far, additionally revealed plans to get into the originals recreation with its announcement of a brand new day by day information podcast of its personal earlier this month.

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