TiVo’s first Android TV dongle also appears to be its last
Last Could, TiVo tried to muscle in on Roku and Amazon with an HDMI streaming dongle of its personal — the $70 TiVo Stream 4K, which traded within the firm’s conventional reside TV + DVR performance for the likes of Sling TV, Netflix, HBO and YouTube. It now appears that try was so unsuccessful, the corporate’s planning to abandon its Android TV dongle efforts completely.
Xperi Holdings CEO Jon Kirchner defined in an earnings name (through Zatz Not Humorous) that it now not feels it could compete utilizing Android TV — the corporate likes to assume its differentiator is a content material information that surfaces and allows you to seek for reveals and films throughout quite a lot of apps, however now that Google’s already baked one thing like that into its new “Google TV” layer on high of Android TV and sells it for simply $50, TiVo doesn’t see a lot of a future there.
Right here’s Kirchner, as transcribed by Looking for Alpha:
Certain, so initially as we approached the mix, we’ve executed loads of planning round type of a 3 part strategy, beginning with the Stream 4K product, which is a dongle that attaches to TVs, transferring into an embedded software, the place we’ll be let’s say the popular person interface selection on a broader platform however initially across the notion that it might reside on high of Android TV.
After which thirdly, going all the best way right into a a lot deeper embedded answer, embedded OS the place we’re a much bigger supplier, the place we’re actually the only major interface for the broader content material search and discovery and engagement. What has modified is last fall, Google got here out and mentioned that they intend to transcend their core OS degree providing and actually get into the UX enterprise, and in so doing it eclipses one’s capacity to I feel fairly be another which may in any other case reside on their decrease degree platform.
As an alternative, says Kirchner, he desires to embed TiVo smarts instantly in TVs — a technique that’s labored fairly dang properly for Roku, and the place Amazon has been competing with Fireplace TV Version units for just a few years, too.
Right here’s the factor, although: whereas the Stream 4K was well-reviewed, it wasn’t the person interface that reviewers preferred. A few of its most glowing opinions known as it cluttered or complicated in contrast to the competitors, and most concluded that it was simply effective in contrast to slicker choices from Roku and Amazon at or below that worth. TiVo dropped the beginning worth of the Stream 4K to $50 at launch, and decreased it to $39 in December after Google’s $50 Chromecast had arrived.
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