Twitch launches a new sports category as Amazon pushes for sports dominance

Twitch launches a new sports category as Amazon pushes for sports dominance
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Twitch launches a new sports category as Amazon pushes for sports dominance

Twitch launches a brand new sports activities class as Amazon pushes for sports activities dominance

Twitch has progressively grow to be a key place to look at dwell sports activities and content material over the previous yr, and Amazon is now acknowledging its push for sports activities dominance with the launch of a sports activities class on Twitch. The standalone sports activities class will embrace streams from soccer golf equipment like Arsenal and Actual Madrid, with Juventus and Paris Saint-Germain set to comply with. Twitch’s new sports activities class will even play residence to the prevailing NBA, NHL, RFL, UFC, and NWSL content material that’s obtainable on the platform.

Twitch can be relaunching its twitchsports channel as we speak to spotlight broadcasts and programming. The relaunch features a showcase as we speak, hosted by Main League Soccer star Jimmy Conrad, that can cowl the NBA, UFC, Arsenal, and Home of Highlights utilizing two-hour slots to exhibit the kind of sports activities content material Twitch has to supply.

The brand new sports activities class on Twitch comes simply weeks after Amazon streamed Premier League soccer free on Twitch for the primary time. Amazon additionally streams Thursday Evening Soccer on Twitch, and has secured the German rights to a bundle of UEFA Champions League matches. Twitch additionally signed a deal final yr to grow to be the official streaming accomplice for USA Basketball. The entire offers are clearly designed to place Twitch to attraction to audiences past its core gaming and esports content material.

Twitch additionally gives the chance for particular person sports activities stars to stream direct to their followers. British System 1 driver Lando Norris turned the youngest ever Brit to face on a System 1 podium earlier this month, and he’s an everyday Twitch streamer. Norris makes use of his telephone to stream behind the scenes seems on the planning and preparation phases for races, typically simply minutes earlier than he’s about to start out apply laps. He’s additionally streamed his escapades in PUBG and Name of Obligation: Warzone. Los Angeles Charger Austin Ekeler and a trio of WWE Superstars additionally use Twitch to achieve followers.

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