Marketing controls are a set of practises and procedures that companies use to keep an eye on and control their marketing activities so they can reach their goals. Market share analysis, sales analysis, quality control, marketing budgets, market ratio analysis, marketing research, and the use of marketing information systems are all examples of marketing controls.
Other examples are customer satisfaction surveys, the analysis of cash flow statements, customer relationship management systems, level distributor support, the performance of promotional activities, and how the market reacts to pricing policies and service levels. Setting marketing goals, making performance standards, comparing actual progress to performance standards, and taking corrective action when needed are the four steps of marketing control.
